Our Story
PNCONNECT
Digital Marketing Services

Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

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Today, brands have to be more than great marketers, they have to be great publishers too.

  • We Think

    The most successful digital marketing programs begin with a solid content strategy.

  • We Know

    Your company’s content is what people are discovering, it’s what they’re talking about, and it’s what they’re passing along to others.

  • We Believe

    Great content is what’s ultimately shaping and informing people’s opinions and perceptions of your brand.

  • And We Can Help

    We manage the content strategies for some of the biggest brands in the world.

  • We Think
  • We Know
  • We Believe
  • We Can Help

Brands We Serve

Sony PlayStation
Disney
Timberland
eBay
Hewlett Packard
NetApp

Our Approach

Successful brand publishing requires a unique mix of resources ranging from strategic planning, web development and creative production, to day-to-day operations, promotions and performance reporting — all services we offer in-house and make available to clients of any size. We call them the Seven P's.

  1. 01 Planning

    We help define your content strategy from audience analysis and goal identification, to fixing workflow gaps and channel misalignments.

  2. 02 Platforms

    We help identify your primary and secondary content distribution platforms and where necessary, we help you plan, design and develop them.

  3. 03 Production

    We help with all of your content production demands from core content that meets day-to-day needs, to highly customized premium content projects.

  4. 04 Publishing

    We help with all of the logistical needs of publishing content to the web, from coding and configuration work to optimization and content curation.

  5. 05 Promotion

    We help activate earned and paid promotion strategies to promote your content, from social ads and keyword buys to media and influencer outreach.

  6. 06 Participation

    We help you understand how the marketplace is interacting with your content, from keyword watch systems to issues response and reporting.

  7. 07 Performance

    We help you capture, analyze and measure the performance of your content, from platform metrics to sentiment analysis to competitive benchmarking.

Client Spotlight

Client: Playstation

We currently provide content planning support for PlayStation’s global network of branded social media properties in the United States, Canada, Europe, and Latin America.

Our Experience

Our approach to brand publishing is the direct result of the years we've invested managing the global content strategies for some of the largest consumer and business brands in the world. This experience allows us to bring incredible insights, practices and efficiences to bear for all of our clients.

Client Spotlight

Client: DC Entertainment

We currently support the social media program and content production needs for DC Entertainment, including several of its brand and character properties.

Our Team

It's easy to bring a divergence of talent and expertise together, however, it's much harder to make this talent operate as a team — AND keep it together. Our team is anchored by a strong and seasoned leadership team that consists of some of the leading thinkers, creators and makers in the communications business.

    Client Spotlight

    Client: Tribune Broadcasting

    We created a responsive platform to power more than twenty-five television station and direct content sites. Working closely with the Tribune staff, we designed, developed and deployed a product that can take the heat of newsrooms across the country.

    “It’s how much can you walk away from to really be bold and purify the product and start clean.”

    Jason Jedlinski, VP of Digital Operations, Tribune Broadcasting

    Connect Blog

    PNConnect Weekly Reading 4/14/14: Facebook Cleans Up the News Feed, Reddit Tries to Surface More Content and More

    Social Media

    In the UK, Real-Time Social Media Marketing Focuses on the Customer

    “More than three in five respondents said managing engagement outside of normal working hours was a top challenge, the No. 1 response. Consumers use social media before and after the workday—and they may expect brands that respond to them in real time during the day to do the same in the early morning or at night.”

    PNConnect Insight – This gets to the heart of why the “100% response rate” ideal is just that – an ideal, because so much can happen in the middle of the night or at other times when the person tasked with engagement isn’t immediately available. And because only a certain percentage of programs are capable of scaling to offer 24-hour customer support.


    Twitter Faces User Interaction and Retention Problems

    “They estimate that there are currently 983.6 million Twitter accounts. But less than half of those users, 46.8 percent, have submitted a profile image for their account and only 23.9 percent have ever submitted a description for their account profile. Even more startling is the fact 44 percent of Twitter users have never sent a single tweet. Added to that, another 30 percent of accounts have only sent between one and 10 tweets. And only a very small percent, 13 to be precise, have sent 100 or more tweets in their account’s history.”

    PNConnect Insight – New research on the microblogging site Twitter reveals shocking data about its user base. The recent updates and changes to the site shows that Twitter is well aware of the issue and attempting to resolve it by appealing to its users. It will be interesting to see how Twitter goes about engaging users and continually improving the site.


    Publishing

    News Feed FYI: Cleaning Up News Feed Spam

    “Today we are announcing a series of improvements to News Feed to reduce stories that people frequently tell us are spammy and that they don’t want to see. Many of these stories are published by Pages that deliberately try and game News Feed to get more distribution than they normally would. Our update targets three broad categories of this type of feed spam behavior.”

    PNConnect Insight – These sorts of posts have never been a great idea. While they may produce short spikes in engagement they’ve always been low-quality content and susceptible to hijacking by people with complaints for the company. Note, though, that Facebook is saying posts which seem to be encouraging actual conversations, so if your program is designed to do that this shouldn’t impact you greatly.


    Longreads Joins the Automattic Family

    “Over the last five years, Longreads and its community have created a new ecosystem for readers to find great in-depth stories, and for writers and publishers to distribute their best work over 1,500 words. Longreads will continue to do what it does best — recommending stories from across the Internet — and we are excited to have them join the WordPress.com team and continue in their commitment to serving readers.”

    PNConnect Insight – This is an interesting acquisition in that it seems to be more about acquiring readers than anything else. There’s the potential here that the Longreads team can help to surface more quality (and lengthy) material from the WordPress community, but other than that this seems mostly a move by WordPress to make sure Longreads doesn’t get gobbled up by anyone else.


    How to Use Hashtags to Increase Your Social Media Presence

    “The use of a Hashtag in a strategic way can be effective when creating popularity around your brand or business. Finding relevant conversations and interesting people to follow is one of the key uses of hashtags along with increasing engagement.

    PNConnect Insight – Using too many hashtag can be perceived as spammy or sales-y to users and one needs to be conservative in using them. For mediums such as Twitter, It’s smart to use not more than two hashtags within the possibility of including them into the tweet language.


    Media/Journalism

    Reddit Gives More Love to Trending Subtopics

    “Now, you’ll start seeing “trending Subreddits” on the top of the front page, which is exactly what it sounds like: Subreddits that are seeing lots of traffic will show as trending, ostensibly a better way to show off the most active stuff on the site.”

    PNConnect Insight – On some levels this solves a fundamental problem with Reddit: Discovery. But by trying to bring more people into these subreddits it also risks disrupting the passionate communities that have made them what they are.


    Tools

    Stay connected with notifications on twitter.com

    “When you’re logged in on twitter.com, you will receive notifications if someone has replied, favorited or retweeted one of your Tweets. You can also receive notifications for direct messages and new followers. They’re fully interactive, so that you can reply, favorite, retweet, and follow right from the notification.”

    PNConnect Insight – While this has led to another round of “Twitter copies Facebook” stories, really it just brings functionality that’s already seen in Twitter’s native app, which displays notifications when someone is engaging with you while you’re viewing it. This can be useful for real-time management to see how published content is performing and if there’s a crisis brewing or something else to be responded to.


    Klout Launches Redesigned iOS App With Curated Content

    “Users select the topics they care about and the app provides a curated stream of content they can can share with their followers. The app highlights articles that are especially well-suited to a user’s audience. If more than 25% of your Twitter followers are interested in technology, for example, the app flags articles likely to share well with your audience.”

    PNConnect Insight – Klout continues to try and make its app stickier and more of a reading – and publishing – destination for those who are concerned with their Klout score. Beyond being primarily an ego booster, Klout’s expansion into influencer programs that reward people with free products and other perks now seems to be a prime motivator for people to monitor and try to raise that score.


    Twitter And Tumblr-Focused Analytics Provider Union Metrics Now Does Instagram Too

    “(Instagram metrics) will allow customers, who tend to be in-house brand marketers and social media teams, PR and digital agencies, to discover their brand’s most popular media and hashtags on the image-sharing service, as well as identify the brand’s biggest fans, monitor hashtag reach and exposure over time, track competitor performance, and even learn when to post to maximize exposure, by tracking when fans are most actively posting likes and comments.”

    PNConnect Insight – It’s always relieving to see a reputable analytics provider venture onto the latest and greatest social platform. Many brands will likely embrace Union Metrics’ newest offering, especially if they’ve enjoyed using TweetReach among other services.


    Emerging Tech

    Why Amazon Will Soon Be Listening to Every Word You Say

    “Rather than being tied to a single device, like Siri on an iPhone, analyst James McQuivey says we’ll live in homes with a microphone in every room connected to a hardware-independent voice-powered platform. Unlike Siri and similar apps, McQuivey says the voice-control platforms of tomorrow will always be listening, making computing as simple as opening your mouth.”

    PNConnect Insight – Once again voice seems to be coming to the forefront of the search/interface conversation. In part this is because search on consoles and set-top boxes continues to be so clunky, forcing people to scroll around the alphabet to find something.


    PNConnect Weekly Reading 4/10/14: New Twitter Profiles, Facebook Tweaks Messaging and More

    Social Media

    Coming soon: a whole new you, in your Twitter profile

    “Moment by moment, your Twitter profile shows the world who you are. Starting today, it will be even easier (and, we think, more fun) to express yourself through a new and improved web profile. The new web profile lets you use a larger profile photo, customize your header, show off your best Tweets and more.”

    PNConnect Insight – Much has been made of how this new look mimics Facebook’s layout. That aside, this is an opportunity to give a Twitter profile a fresh look and feel and take advantage of new tools like Pinned Tweets and the larger scale this gives shared photos.


    Facebook Is Forcing All Users To Download Messenger By Ripping Chat Out Of Its Main Apps

    “Facebook is taking its standalone app strategy to an extreme new level today. It’s starting to notify users they’ll no longer have the option to send and receive messages in Facebook for iOS and Android, and will instead have to download Facebook Messenger to chat on mobile.”

    PNConnect Insight – A generous interpretation of this is that Facebook has seen how other apps are having success as stand-alone services and trying to mimic that. Doing so changes user thinking in that they’re not “using Facebook” they’re “using Messenger,” something that may be more akin to using Snapchat, Whatsapp or other messaging apps.


    Publishing

    Everything You Need to Know About Facebook’s Call-To-Action Buttons

    “The new CTA options are available for both sponsored (paid) Facebook ads and for organic (free) posts. As advertising becomes increasingly richer in content, Facebook is looking for ways to reach its users in real-time, across any and all devices. So rather than worrying about how a brand can make its newest product into a captivating Facebook ad, the new update makes adding a CTA a snap. Bonus: organic posts can also use this new option to boost up engagement without paying for click-throughs. But remember the benefit of paid versus organic posts — paid will reach anyone on Facebook, whereas organic posts reach only users who have liked a particular brand’s page.”

    PNConnect Insight – This could be a big value-add for publishing program since it makes the call-to-action crystal clear to the end audience. While no, it doesn’t solve the current issue of diminishing reach it does provide an opportunity to cut through the clutter to some extent.


    Media/Journalism

    Publishers bring native ads to their comment sections

    “Now, publishers — including Rolling Stone, Us Weekly, and Evolve Media — are bringing that same idea to the one part of their sites they have so far neglected to monetize: their comments sections. They are the earliest adopters of the new “Sponsored Comments” ad format, which will let advertisers directly target specific verticals and readers, from Disqus, which teased the feature in December.”

    PNConnect Insight – Disqus’ new “Sponsored Comments” provide publishers with new real estate for ads while providing a better, interruption-free reader experience. This continues the trend of “native ads” encroaching into places that were previously only for editorial or engagement. Basically as people tune out traditional ads publishers are looking for anywhere else visitor eyes are going to be and selling some form of ad in those spaces.


    Tools

    Vine messages

    “Now you can privately send Vine videos and text messages to your friends. You can even send videos to anyone in your address book, even if they aren’t on Vine. To create your own Vine message (VM), select the new “Messages” option in the navigation menu, record a video and send it to your friends. You can send a VM to multiple people. Each conversation is one-to-one; if you want to send a video to eight friends, you will start eight separate conversations.”

    PNConnect Insight – Taking a note from Instagram, Vine launched Vine messages, which allow users to send texts and videos to friends. This is part of the current trend that every social app needs to have some sort of one-to-one messaging component, mostly to encourage people to continue using *that* app instead of taking their direct messaging behavior to an app that does *just* that.


    Spredfast, Mass Relevance Merge Social Marketing Systems

    “Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan engagement with their fans and followers. Mass Relevance is a firm that helps brands curate social media content and display it on TV and on screens out of home.”

    PNConnect Insight – With the increasing popularity of Social TV, the joint company, Spredfast, will be interesting to watch as they have become a competitor in obtaining control of the TV. The combined focus will likely be on encouraging brands to actively participate in conversations around TV shows, providing recaps on performance after the fact.


    Emerging Tech

    Facebook Explores Anonymity Features

    “Facebook has expressed interest in exploring how it can develop anonymity services and has discussed with Secret ideas on how Facebook could tackle the new territory, according to people familiar with Facebook’s thinking. Details of these discussions were not available and both Facebook and Secret representatives declined to comment on this.”

    PNConnect Insight – The hype surrounding the ability to liberally say what you want online without having to identify yourself is increasingly popular with apps Secret and Whisper. Facebook is reportedly toying with the idea of incorporating it into the platform, again as a defensive move against user defection to those other apps.


    Customer Service

    Do People Complain More On Twitter Or On Facebook?

    “We expected there might be big differences in the tone of users’ interactions with brands on each site. But it turns out about one-half of user interaction on each site was positive. And as for the question in the title of this blog post (“Do people complain more on Twitter or on Facebook?”) — exactly one-fifth of user interaction on both Facebook and Twitter was negative.”

    PNConnect Insight – There’s a slight trend here for people to be more positive on Twitter, though the amount of negativity is relatively constant from Twitter to Facebook to Google+. The takeaway here would be that if the goal is to manage negative customer/audience comments, it’s a good idea to spread resources across all three channels.


    Nine Tips For Offering Exceptional Customer Service On Social Media

    “Whether it’s Twitter, Facebook, Instagram, Google Plus, or Pinterest, consumers are interacting more and more frequently with brands via social media. Even if your marketing team and your customer service team don’t currently overlap, incorporating customer service best practices into your social media strategy is essential.”

    PNConnect Insight – Some solid tips here, but before you get to these tactics it’s important to put in place a team and technical infrastructure that can scale to support them. It will be difficult to achieve “Respond to all complaints” or “Be fast” with a small team that can’t consistently and reasonably do so.


    Advertising/Promotion

    Coming to Your Twitter Feed: 15 New Types of Ads

    “Hoping to win over e-commerce companies and mobile-game developers, the communications platform will debut 15 types of new ad products and improved ways to target users over the next six months, according to people familiar with the company’s plans”

    PNConnect Insight – Among the new types of ads coming to Twitter is the direct app download feature, similar to the one that appears in the Facebook mobile app, which is increasingly popular and has boosted Facebook’s ad revenue. With a falling stock, Twitter could really benefit from the additional ad dollars.