PN New York Digital Digest: Week of 11/23
The Latest Virtual Reality Stunts, Holiday-Targeting and How it’s Coming After Y-O-U, Star Wars and Google Partner to Make Gag Greatness, & We’re Literally Counting Down for the Launch of PageCloud Which Sounds Like the Revolution in App Form
Every week here in the Porter Novelli New York office, where our PNConnect digital team creates and executes content strategy for healthcare clients including Cardinal Health and Johnson & Johnson, financial institutions like Sammons, and consumer goods like Bel Brands and HP Inc, our team gets together to share not only project updates and ideas but to share research, product and platform developments and content marketing best practices. It’s kind of a digital show and tell, and it allows us to step outside of our inboxes and apply some critical thinking to what’s happening in the content marketplace. And in turn, we’d like to share them with our digital colleagues across the PNConnect global network and our clients.
HANS LARSEN: VIRTUAL REALITY ROCKS
Hans specializes in balancing collaborative creative passion and writing experience with digital content curation and social media marketing. He is most keen on uniting his expertise with the latest industry trends in order to introduce fresh social strategies and campaigns that push the boundaries of social media’s integration into health care.
In recognition of Oculus VR and Samsung Electronics debuting their mobile virtual reality device this week, I’m sharing a few other cool VR projects out there:
- The Void is a new age playground that seamlessly blends virtual reality experiences with physical environments, using effects like wind and water to make those virtual worlds feel even more convincing — anything from jungles to caves to imaginary environments you couldn’t dream of. The company’s hope is to place Virtual Entertainment Centers in major cities throughout the country and users would purchase tickets.
- Cedar Fair is testing a VR headset on real rides at a theme park in Canada. The 360-degree 3-D VR experience synchronizes to the motion of the coaster to fully immerse riders in a virtual world of nonstop action. The trick is syncing the steep drops, airtime hills and G-forces of the ride with the visuals on the screen. So far, the tests have found that coaster riders don’t experience motion sickness while wearing the VR headsets.
- Landmark Entertainment Group is creating a new virtual reality theme park people can enjoy from the comfort of their homes, the new project is to debut as the ‘Virtual World’s Fair’. The theme park, in line with its more traditional, physical counterparts, will offer several themed ‘lands': e.g. ‘Passportal’ will allows users to travel together to exotic destinations and international events such as national monuments or concerts.
AMARIS MODEST: FACEBOOK HOLIDAY TARGETING AND GOOGLE GOES STAR WARS
Amaris is responsible for managing digital programs from ideation through launch for clients including Regeneron, Amazon, GPI, and Sammons Financial Group.
Just in time for holiday, Facebook and Instagram are ramping up their ad targeting. Specifically between Thanksgiving and New Years, they will allow brands to target ads to people who publish posts with holiday related words. The target audience will include people who publish posts as well as what they like, comment and share, and people who interact with their posts the most. This and recent efforts by Facebook really demonstrate a vested effort to dip into retailer’s budgets and we can be sure this will continue to shape their future retail offering.
A Long Time Ago in a Galaxy Far Far Away..
Go ahead and type that headline into your Google Search…we’ll wait! Google is transforming our experience as they take us through a set of gags and product updates as part of their Star Wars promotion. This enhanced visual is also functional – links are all clickable, just like the standard look. Leave it to Google to keep us all guessing, intrigued, confused and surprised. We’ll keep taking notes!
CHAD HYETT: PAGECLOUD IS THE NEW DEVELOPER?
Chad is Porter Novelli’s Senior Vice President of Digital in New York. He’s responsible for overseeing all the digital stuff NY does with clients. This includes serving on embedded teams and helping to sell digital strategies to prospective and existing clients. And a lot of trouble shooting.
PageCloud, which promises to revolutionize web design, will launch on Monday November 30. It basically promises drag and drop web design and features like straight from Photoshop to the web. The goal is to make the development part automated and seamless, and let designers take their designs to instant websites. A big promise. I wonder if this will do to web developers what desktop publishing did to the printing press? Doubtful, but I can’t wait to get my hands on it. The outdated and complex nature of web programming is a bit silly these days. Don’t you think? Let’s see.
— PageCloud (@PageCloud) November 24, 2015