Our Story
PNCONNECT
Digital Marketing Services

Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

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Today, brands have to be more than great marketers, they have to be great publishers too.

  • We Think

    The most successful digital marketing programs begin with a solid content strategy.

  • We Know

    Your company’s content is what people are discovering, it’s what they’re talking about, and it’s what they’re passing along to others.

  • We Believe

    Great content is what’s ultimately shaping and informing people’s opinions and perceptions of your brand.

  • And We Can Help

    We manage the content strategies for some of the biggest brands in the world.

  • We Think
  • We Know
  • We Believe
  • We Can Help

Brands We Serve

Sony PlayStation
Disney
Timberland
eBay
Hewlett Packard
NetApp

Our Approach

Successful brand publishing requires a unique mix of resources ranging from strategic planning, web development and creative production, to day-to-day operations, promotions and performance reporting — all services we offer in-house and make available to clients of any size. We call them the Seven P's.

  1. 01 Planning

    We help define your content strategy from audience analysis and goal identification, to fixing workflow gaps and channel misalignments.

  2. 02 Platforms

    We help identify your primary and secondary content distribution platforms and where necessary, we help you plan, design and develop them.

  3. 03 Production

    We help with all of your content production demands from core content that meets day-to-day needs, to highly customized premium content projects.

  4. 04 Publishing

    We help with all of the logistical needs of publishing content to the web, from coding and configuration work to optimization and content curation.

  5. 05 Promotion

    We help activate earned and paid promotion strategies to promote your content, from social ads and keyword buys to media and influencer outreach.

  6. 06 Participation

    We help you understand how the marketplace is interacting with your content, from keyword watch systems to issues response and reporting.

  7. 07 Performance

    We help you capture, analyze and measure the performance of your content, from platform metrics to sentiment analysis to competitive benchmarking.

Client Spotlight

Client: Playstation

We currently provide content planning support for PlayStation’s global network of branded social media properties in the United States, Canada, Europe, and Latin America.

Our Experience

Our approach to brand publishing is the direct result of the years we've invested managing the global content strategies for some of the largest consumer and business brands in the world. This experience allows us to bring incredible insights, practices and efficiences to bear for all of our clients.

Client Spotlight

Client: DC Entertainment

We currently support the social media program and content production needs for DC Entertainment, including several of its brand and character properties.

Our Team

It's easy to bring a divergence of talent and expertise together, however, it's much harder to make this talent operate as a team — AND keep it together. Our team is anchored by a strong and seasoned leadership team that consists of some of the leading thinkers, creators and makers in the communications business.

    Client Spotlight

    Client: Tribune Broadcasting

    We created a responsive platform to power more than twenty-five television station and direct content sites. Working closely with the Tribune staff, we designed, developed and deployed a product that can take the heat of newsrooms across the country.

    “It’s how much can you walk away from to really be bold and purify the product and start clean.”

    Jason Jedlinski, VP of Digital Operations, Tribune Broadcasting

    Connect Blog

    PNConnect Weekly Reading 9/11/14: Twitter Hints At Changes, Facebook Adds Video Features and More

    Social Media

    Twitter Puts the Timeline on Notice and Hints of Group Chats

    “An algorithm-driven content feed. A souped-up search engine. Group chatting. These appear to be among Twitter’s priorities to make its service more relevant and easier to use, an issue that has plagued the company ever since its IPO last year.”

    PNConnect Insight – Unlike other changes Twitter has made recently, this one has caused a serious amount of backlash, especially among power users. Brand publishers may face a situation similar to what they find on Facebook, where posts either take off because higher engagement means higher visibility or die because they’re not showing up in people’s Timelines. While the impact this may have can only be speculated on at this time the change would be a fundamental rethinking of what Twitter is and have implications for how breaking news is covered and shared and just about everything else.


    Court Decides Yelp Can Change Ratings

    “The online review site Yelp can lower or raise the rating of a business depending on whether it advertises with the company, a federal appeals court ruled in a lawsuit filed by small businesses claiming Yelp used the tactic to try to extort ads from them. Yelp has denied doing that, saying it uses an automated system to cull reviews that determine ratings.”

    PNConnect Insight – This ruling may seem to have been in Yelp’s favor, but they should be careful what they wish for. Reserving the right to improve the ratings of businesses that advertise with them may make their advertisers happy, but it may well come at the cost of Yelp’s credibility with its audience. This seems like a big mistake on Yelp’s part that could signal a possible decline in its influence.


    Publishing

    Content Sharing on Social: Everyone’s Doing It

    “Among US marketing professionals surveyed, four in five cited social sharing as a distribution channel used for content marketing. This was the second-highest percentage of respondents, trailing companies’ own websites.”

    PNConnect Insight – At this point the conversation needs to be one where it’s asked why *wouldn’t* marketers share content on social networks. There are legitimate reasons not to, but we’re in a period where it’s much more common to make social a key content distribution area than to not.


    facebook-video
    Facebook Adds YouTube-Like Video Features, as It Tops 1 Billion Daily Views

    “Now, Facebook is adding a pair of YouTube-like features. In an update that will start rolling out this week, Facebook users will be able to see how many views a video on Facebook has received, something that’s been part of YouTube’s service for years. On Facebook, view counts will be shown on public videos to help people discover new, popular videos. Another feature, which Facebook is currently testing on mobile, displays related videos after users finish watched a clip (also a longstanding YouTube capability).”

    PNConnect Insight – Facebook continues to make a play for being publisher’s default video outlet, adding metrics and features to the player. There are also reports that native videos perform better in the News Feed, reaching more people than embedded YouTube videos, which may partly be because the two types are displayed so differently. Auto-play videos are certainly a big reason why the number of views are so high. Whatever your current video distribution strategy, it’s worth evaluating if and how Facebook could be a part of that.


    Tools

    Twitpic is shutting down

    “Twitpic will be shutting down September 25th. You will be able to export all your photos and videos. We’ll let everyone know when this feature is live in the next few days. This is an unexpected and hard announcement for us to make and we want to lay out what led us to this decision. A few weeks ago Twitter contacted our legal demanding that we abandon our trademark application or risk losing access to their API. This came as a shock to us since Twitpic has been around since early 2008, and our trademark application has been in the USPTO since 2009.”

    PNConnect Insight – The necessity of third-party photo hosting services has diminished since Twitter introduced native uploads. But It’s always disappointing when a tool that provided a decent alternative to the default shuts down. While the public story has been about trademark enforcement it’s likely Twitpic was also just seeing other issues because it was an alternative and not the default that may have played into this as well.


    Emerging Tech

    google-madden-hed-01-2014
    Google Gets in the Real-Time Game With Madden and Its Trash-Talking Gifs

    “EA Sports: It’s in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly create gif ads and customize the message based on what is happening on the field.”

    PNConnect Insight – Instant gif creation is the hot thing right now, attracting the attention of MTV, Tumblr and countless others. But this might be the first time it’s been part of an advertising purchase. If you went online during any of the weekend’s NFL games you may have seen them and they looked exactly like highly-produced advertising graphics should look.


    Retail

    Testing a way for you to make purchases on Twitter

    “In our test, an entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery.”

    PNConnect Insight – This has been rumored for a long while and the implementation seems to aim for being as seamless a process as possible, never taking the user out of the mobile Twitter experience. But what remains to be seen is whether or not people are actually interested in buying while they’re reading missives from their friends, celebrities and others.


    Advertising/Promotion

    Study: In social advertising, YouTube converts more customers than anyone else

    “When it comes to paid advertising on social platforms, YouTube is the clear winner in introducing new products and helping consumers make their purchasing decisions, according to a new study Aol Platforms released today.”

    PNConnect Insight – Essentially what the study says is that YouTube plays a crucial role as the deciding point at all stages of the research and decision-making process. So it may come it at multiple points in that process and be the factor that ultimately leads to the final conversion, even if other platforms have played roles at different times.


    Can Apple’s new iPhone solve publishers’ mobile ad woes?

    “Apple debuted two new iPhones and a smartwatch on Tuesday to a level of media fanfare only Apple could generate. But the true media news may be that the iPhones’ larger screen sizes stand to help publishers better weather the transition to mobile, where advertising rates have been inherently lower than on desktops.”

    PNConnect Insight – Larger screens mean more space for ads. While small screens have caused mobile ads to be extremely distracting and “more disruptive than TV commercials,” the new iPhone screens allow for slightly more subtle advertisements.


    PNConnect Weekly Reading 9/4/14: Social Sentiment, Reddit’s New App and More

    Social Media

    What’s the General Sentiment of the Most-Shared Articles on Social Networks?

    “Of the 5 major social networks studied – Facebook, Twitter, Google+, Pinterest, and LinkedIn – Facebook dominated with 81.9% of the total shares generated. Interestingly, though, of the most-shared articles on Facebook, only 36% were deemed to have positive sentiment, as opposed to 47% negative (with the remainder neutral).”

    PNConnect Insight – Automated sentiment categorization should almost always be taken with a grain of salt. While the stats are very interesting it’s entirely likely there are false positives all over the place in this study. Taking the numbers at face value, though, it shows that people are turning to social networks to largely voice gripes, complaints and other discontent, which runs in the face of both the upbeat content that comes from Upworthy and other sites as well as how much of the engagement on these networks is geared toward a positive sentiment.


    Publishing

    It’s Over: The Rise & Fall Of Google Authorship For Search Results

    “After three years the great Google Authorship experiment has come to an end … at least for now. Today John Mueller of Google Webmaster Tools announced in a Google+ post that Google will stop showing authorship results in Google Search, and will no longer be tracking data from content using rel=author markup.”

    PNConnect Insight – The official reason being given for this move, which despite some recent hints it was coming is still kind of sudden, is that it just wasn’t providing value, either to Google or to searchers. But aside from that it’s a sign that identity on the web is still a problem that’s in need of a solution.


    Media/Journalism

    When it comes to chasing clicks, journalists say one thing but feel pressure to do another

    “…all media sites now rely on web analytics to make editorial decisions. But this does not mean that they all use and interpret metrics in similar ways. In fact, each editorial department makes sense of traffic numbers differently. There is not one but several ‘cultures of the click.’”

    PNConnect Insight – There’s a lot to be said about metrics, but even the most fervent acolyte would likely stop short of saying they’re the *only* way to define success. And when it comes to something as important as journalism it should be just one of several factors to consider.


    Reddit to Launch Mobile App for AMAs

    “The app simplifies AMAs to make them easier to read and ask questions in real time, not to mention browse other AMAs and be notified of trending interviews. Reddit aims to improve upon the Web-based version of Reddit’s AMAs, which has been criticized for lacking an intuitive user experience that could be more welcoming to uninitiated users.”

    PNConnect Insight – The AMAs it hosts are certainly the most visible part of Reddit for those who aren’t regular users since they often attract additional press attention based on what’s said there. So it makes a lot of sense for them to break them out into a unique mobile experience, one that could serve as more of a shallow end for those inexperienced people to feel comfortable with the site.

    reddit-ama-clip


    Tools

    Twitter adds more prominent tweet to and direct message buttons to Web profiles

    “If you’ve been poking around Twitter.com today, you probably noticed a couple new buttons on the site. Twitter announced today that it has updated the look of its Web profile pages to include sizable “Tweet to” and “Message”buttons.”

    PNConnect Insight – In its continuing efforts to increase its active user base, Twitter has added new buttons for tweeting to, or direct messaging a user. The easy to locate methods of reaching out to someone may encourage users to interact more.