Our Story
PNCONNECT
Digital Marketing Services

Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

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Today, brands have to be more than great marketers, they have to be great publishers too.

  • We Think

    The most successful digital marketing programs begin with a solid content strategy.

  • We Know

    Your company’s content is what people are discovering, it’s what they’re talking about, and it’s what they’re passing along to others.

  • We Believe

    Great content is what’s ultimately shaping and informing people’s opinions and perceptions of your brand.

  • And We Can Help

    We manage the content strategies for some of the biggest brands in the world.

  • We Think
  • We Know
  • We Believe
  • We Can Help

Brands We Serve

Sony PlayStation
Disney
Timberland
eBay
Hewlett Packard
NetApp

Our Approach

Successful brand publishing requires a unique mix of resources ranging from strategic planning, web development and creative production, to day-to-day operations, promotions and performance reporting — all services we offer in-house and make available to clients of any size. We call them the Seven P's.

  1. 01 Planning

    We help define your content strategy from audience analysis and goal identification, to fixing workflow gaps and channel misalignments.

  2. 02 Platforms

    We help identify your primary and secondary content distribution platforms and where necessary, we help you plan, design and develop them.

  3. 03 Production

    We help with all of your content production demands from core content that meets day-to-day needs, to highly customized premium content projects.

  4. 04 Publishing

    We help with all of the logistical needs of publishing content to the web, from coding and configuration work to optimization and content curation.

  5. 05 Promotion

    We help activate earned and paid promotion strategies to promote your content, from social ads and keyword buys to media and influencer outreach.

  6. 06 Participation

    We help you understand how the marketplace is interacting with your content, from keyword watch systems to issues response and reporting.

  7. 07 Performance

    We help you capture, analyze and measure the performance of your content, from platform metrics to sentiment analysis to competitive benchmarking.

Client Spotlight

Client: Playstation

We currently provide content planning support for PlayStation’s global network of branded social media properties in the United States, Canada, Europe, and Latin America.

Our Experience

Our approach to brand publishing is the direct result of the years we've invested managing the global content strategies for some of the largest consumer and business brands in the world. This experience allows us to bring incredible insights, practices and efficiences to bear for all of our clients.

Client Spotlight

Client: DC Entertainment

We currently support the social media program and content production needs for DC Entertainment, including several of its brand and character properties.

Our Team

It's easy to bring a divergence of talent and expertise together, however, it's much harder to make this talent operate as a team — AND keep it together. Our team is anchored by a strong and seasoned leadership team that consists of some of the leading thinkers, creators and makers in the communications business.

    Client Spotlight

    Client: Tribune Broadcasting

    We created a responsive platform to power more than twenty-five television station and direct content sites. Working closely with the Tribune staff, we designed, developed and deployed a product that can take the heat of newsrooms across the country.

    “It’s how much can you walk away from to really be bold and purify the product and start clean.”

    Jason Jedlinski, VP of Digital Operations, Tribune Broadcasting

    Connect Blog

    Pew: People Use Social Media To Get News

    pew social media news usageThe News: A new study from Pew Research Center shows 62% of U.S. adults get their news from social media sites, with 18% doing so on the reg. The biggest site used for news was Reddit, followed by Facebook and Twitter, with a big fall-off after Twitter to sites like Tumblr and Instagram, though that number specifically looks at existing users of those sites. On sites like Instagram and even Facebook the majority of people weren’t going there looking for news but happen upon it while they’re there doing other things.

    Most interesting is that the majority of users – 64% – get their news from just one site. And just 26% get their news from two sites. Also of note is how news consumption trends for social sites is at least along the same lines as overall usage of those networks. Finally, the additional sources like TV, radio and newspapers people use vary greatly, with print newspapers unsurprisingly being the least-used additional resource.

    PNConnect Insight: There are a host of notable insights and trends to pull out from the report.

    First, the fact that most people are using just one site for their news has implications for the dissemination of diverse and differing opinions, particularly in light of Facebook’s self-reinforcing algorithm and the sheer size of Reddit, which is too massive for people to see everything. Many of these people may be using additional media like TV but how social media sites arrange and display the news is, based on the growth in reliance on them, may mean they soon become the primary source of discovery and additional sources are sought out to reinforce or provide more context.

    Also of note is that many people are not going to these networks but are stumbling upon it while they’re there doing other things, presumably checking out updates from friends and other profiles they follow. That makes the way these networks filter and display news all the more important because it’s not the primary purpose of a visit. There’s a divide, though, between sites like Instagram and Facebook, which has always been more about connecting with family and friends, and Twitter and Reddit, which position themselves as being more news-oriented, or at least more conducive to news.

    Overall, though, there’s a lot to learn here about how people are using social networks for news gathering, which has implications for how people are using social networks for connecting with and hearing from brand publishers. You have to assume that the same – or at least similar – patterns exist for how people see and seek out those updates from brands. That makes providing clear value to the audience super-important since the more value that’s provided the more your existing audience is going to engage and push those updates to an audience that’s not already following.

    PNConnect Weekly Reading 5/26/16: I’m Tellin’ Y’all It’s a Sabotage

    This Week’s Top Stories

    Twitter Confirms Changes to Character Count Restrictions

    Twitter has confirmed earlier reports that media will no longer eat into character counts, giving users a clean 140 characters to work with. Notable is that the post announcing these changes does not mention links.

    twitter-bird-logo-beach-ss-1920-800x450

    Promoted Pins: Get Ready for Google Maps Ads

    google maps

    Google has announced that they are bringing ads to your Google Maps experience. As our online and offline lines continue to merge, marketed content on mobile devices becomes an ever more valuable tool for brands.

    INSIDE THE PN NETWORK

    What I Wish I Knew After College: Voce Nation Part 2 (Voce Nation, 5/23/16)

    This is the second in our May series of roundups from Vocians, sharing their best advice and tips that they wish could have told their younger selves. What do we wish we had known, that nobody bothered to tell us?

    My First Year in the Workforce: Jenna Kreitman (Porter Novelli Blog, 5/25/16)

    Reflecting on my first year in the workforce, I can clearly see how each of my decisions brought me to this place. I waited for the opportunity that called my name. And I went in full force. I embraced the unexpected.

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