Our Story
PNCONNECT
Digital Marketing Services

Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

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Today, brands have to be more than great marketers, they have to be great publishers too.

  • We Think

    The most successful digital marketing programs begin with a solid content strategy.

  • We Know

    Your company’s content is what people are discovering, it’s what they’re talking about, and it’s what they’re passing along to others.

  • We Believe

    Great content is what’s ultimately shaping and informing people’s opinions and perceptions of your brand.

  • And We Can Help

    We manage the content strategies for some of the biggest brands in the world.

  • We Think
  • We Know
  • We Believe
  • We Can Help

Brands We Serve

Sony PlayStation
Disney
Timberland
eBay
Hewlett Packard
NetApp

Our Approach

Successful brand publishing requires a unique mix of resources ranging from strategic planning, web development and creative production, to day-to-day operations, promotions and performance reporting — all services we offer in-house and make available to clients of any size. We call them the Seven P's.

  1. 01 Planning

    We help define your content strategy from audience analysis and goal identification, to fixing workflow gaps and channel misalignments.

  2. 02 Platforms

    We help identify your primary and secondary content distribution platforms and where necessary, we help you plan, design and develop them.

  3. 03 Production

    We help with all of your content production demands from core content that meets day-to-day needs, to highly customized premium content projects.

  4. 04 Publishing

    We help with all of the logistical needs of publishing content to the web, from coding and configuration work to optimization and content curation.

  5. 05 Promotion

    We help activate earned and paid promotion strategies to promote your content, from social ads and keyword buys to media and influencer outreach.

  6. 06 Participation

    We help you understand how the marketplace is interacting with your content, from keyword watch systems to issues response and reporting.

  7. 07 Performance

    We help you capture, analyze and measure the performance of your content, from platform metrics to sentiment analysis to competitive benchmarking.

Client Spotlight

Client: Playstation

We currently provide content planning support for PlayStation’s global network of branded social media properties in the United States, Canada, Europe, and Latin America.

Our Experience

Our approach to brand publishing is the direct result of the years we've invested managing the global content strategies for some of the largest consumer and business brands in the world. This experience allows us to bring incredible insights, practices and efficiences to bear for all of our clients.

Client Spotlight

Client: DC Entertainment

We currently support the social media program and content production needs for DC Entertainment, including several of its brand and character properties.

Our Team

It's easy to bring a divergence of talent and expertise together, however, it's much harder to make this talent operate as a team — AND keep it together. Our team is anchored by a strong and seasoned leadership team that consists of some of the leading thinkers, creators and makers in the communications business.

    Client Spotlight

    Client: Tribune Broadcasting

    We created a responsive platform to power more than twenty-five television station and direct content sites. Working closely with the Tribune staff, we designed, developed and deployed a product that can take the heat of newsrooms across the country.

    “It’s how much can you walk away from to really be bold and purify the product and start clean.”

    Jason Jedlinski, VP of Digital Operations, Tribune Broadcasting

    Connect Blog

    On Workflow: Miguel Rubio

    A DISPATCH FROM PN IBERIA

    In our continuing “On Workflow” series, we hear how Connectors and clients tackle their day and get things done. This month, we talk to Miguel Rubio, Director of Porter Novelli Iberia, located in Madrid.

     

    Tell us about your desk setup.


    Messy, of course, with big stacks of scrap paper I reuse for scribbling or taking notes, a notebook always handy, and usually my Mac and a camera.

    What work problems have you solved recently?

    I have the luxury of being in charge of looking for new services for clients, both current and potential. So more often than solving actual problems, I’m on the lookout for unattended needs. Currently, I’m getting involved in some cool influencer marketing stuff.

    What do you listen to while you work? Why?

    I have Spotify on constantly in my headphones. Often I’m browsing greatest hits from other countries (for some reason, I usually like Ireland’s Most Listened Songs) or binge listening to some artist that has come to my attention. For the last weeks it’s been Stromae. Any Belgians reading?

    How do you keep up with the news in your industry?

    I am an avid newsletter subscriber and reader. I use them to stay up to date with trends and find inspiration. In my opinion, the most interesting newsletters focus on innovation, entrepreneurship, or technology. They’re helping combine technology and storytelling. A few examples: Springwise, The Creators Project, Makezine,Kickstarter… I also keep up with the latest in analytics and social media.

    What do you always do at the beginning of a new project?

    I try to read as much as possible. I work with projects from very different sectors, so the first thing I need is some context. I have to get used to the vocabulary and find out what the main issues are, what the main media outlets are, and what people are already saying online.

    What’s a major sticking point in your workflow? How do you address it?

    Unfortunately, I am easily distracted. I’m a bit like the dogs in Up getting off track whenever they see a squirrel. I constantly write to-do lists on any nearby paper to remind myself of top priorities.

    When are you most productive?

    A few hours into the morning. When I first sit down in the morning, I have to address any urgent matters and get organized. Then I block off some time to focus on whatever needs real attention.

    PNConnect Weekly Reading 7/23/15: Facebook Challenges Amazon and Google, YouTube Grows Stronger, Victoria’s Secret Leads the Way, and More

    This Week’s Top Stories

    Will Facebook Pose A Threat To Amazon and Google With Shoppable Pages?
    (ClickZ, 7/17/15)

    PNConnect Insight – This move falls within Facebook’s larger strategy to be the entire Internet experience for its users, rather than just their first destination. Still, Facebook isn’t about to go directly head-to-head against Amazon, managing inventories and offering products from multiple retailers. Instead, this is an opportunity for brands to acquire new customers and paths to them — aided by Facebook, which wants to incentivize users to stay within the Facebook network for as long as possible.

    shop-section-on-pages-jaspers-370x599

    YouTube Growing Fast: Viewing Time Is Up 60% Since Last Year
    (Fast Company, 7/16/15)

    PNConnect Insight – Before anyone writes YouTube off in the face of Facebook’s aggressive moves in video, consider this: More people now watch YouTube on mobile devices than watch video on any U.S. cable network. YouTube is still the granddaddy of digital video, so don’t put all your video eggs in the Facebook basket.

    And The Winner Of Social Media Is… Victoria’s Secret
    (ClickZ, 7/20/15)

    PNConnect Insight – It may seem unfair to compete against a brand like Victoria’s Secret, which can offer particularly entertaining content. But they — and the other brands in this survey — go above and beyond to leverage the unique strengths of each particular platform. IBM and GE are excelling at B2B Instagram, Pepsi is excelling at YouTube, Ford and Verizon are excelling at Tumblr, and more. Take a look at the programs of each of the companies in this report, and see what you can learn about reaching audiences on specific platforms.


    Social Media

    Facebook Testing Watch Later Option For Video Viewing
    (Marketing Land, 7/17/15)

    PNConnect Insight – Facebook is hoping this feature will keep users on the site longer and viewing more content. It’s a smart move in Facebook’s ongoing video battle with Google and YouTube.

    FB-Watch-Later

    Instagram Finally Brings Search To The Web
    (The Verge, 7/20/15)

    PNConnect Insight – This makes life easier for anyone accessing Instagram through its desktop site. The new feature will allow you to search for usernames, hashtags or locations — not as robust as Instagram’s in-app search function, but certainly an improvement.

    Facebook’s Off To A Great Start In Video, But Still Has Weaknesses
    (Digiday, 7/16/15)

    PNConnect Insight – This article offers valuable insight into where Facebook might move next in video. It’s worth considering how current and future weaknesses in Facebook’s video offerings will affect your own publishing.

    Twitter Unveils New Dashboard To Help Users Monitor Their Data
    (Twitter Blog, 7/15/15)

    PNConnect Insight – This will be a useful tool in helping track account hacks as they happen, or in confirming a suspected hack. Check in with this dashboard periodically to make sure everything looks as it should.

    This Is Your Last Month To Still Use Google+ Photos
    (Mashable, 7/21/15)

    PNConnect Insight – The nails keep going into the Google+ coffin as the de-branding of its features continues. That said, Google Photos is a powerful and promising service that could compete with Flickr or other photo-sharing tools. It’s more tailored to individual users than brands, but could have potential as a place for brands to house their images.

    Marketers, Stop Hesitating And Start Embracing Instagram
    (MarketingProfs, 7/17/15)

    PNConnect Insight – It is truly amazing that only 23% of brands report having an Instagram presence. The community you can cultivate and the stories you can tell make Instagram a desirable platform for any visually oriented brand. If your brand isn’t on Instagram yet, it may well be time to take the plunge.

    150717-brands-should-instagram-lg

    Twitter Killing Your Custom Background Says You’re Dust In A Galaxy Of Ads
    (The Next Web, 7/21/15)

    PNConnect Insight – The most interesting question about this change: What is Twitter’s motive? Is Twitter considering placing ads within a user’s homepage? If so, would that benefit advertisers, or would users find it intrusive and revolt? As Twitter tries desperately to boost profits and reassure shareholders, the balance between advertiser-friendly features and positive user experience continues to evolve.


    Publishing

    Top 100 Brands Report: Insight Into Brand Content on YouTube
    (ClickZ, 7/20/15)

    PNConnect Insight – The most successful brands on YouTube are the ones treating it as a destination for compelling and relevant content, rather than just a place to post commercials. YouTube is a unique media channel with users looking for entertainment and information, and recognizing that is the first step in making your online video strategy more effective.

    How B2B Content Marketers Are Missing The Mark
    (MarketingProfs, 7/20/15)

    PNConnect Insight – B2B audiences on social networks want information and insight. Help a B2B contact or prospect look smarter or get better at their job, and they’ll always come back for more — including, often, a business relationship. People want to work with smart people who will make them look smarter, yet so much of B2B marketing still focuses on promoting products and services — the opposite of what audiences are looking for.


    Tools

    Messenger Is Being Downloaded More Than Facebook’s Flagship App
    (Quartz, 7/17/15)

    PNConnect Insight – The popularity of chat apps is a strong driver of Facebook’s current push to add features and third-party integrated apps to Messenger. These numbers are somewhat inflated, however: Since Facebook forces users to download Messenger separately to exchange messages on the platform, many of these new downloads come from users who already had Facebook installed on their phones.

    fb-messenger


    Emerging Tech

    Meerkat Map Uses App’s API To Show Streams Around The World
    (The Next Web, 7/20/15)

    PNConnect Insight – While this app isn’t particularly applicable to brands, it could be an interesting tool to determine where, geographically, people tend to use Meerkat. If you’re looking to target a specific geographic area with a live-stream, check Meerkat Map to learn more about whether the area you’re targeting is a hotbed of Meerkat activity.


    Retail

    Survey: 90 Percent of Retail Shoppers Use Smartphones In Stores
    (Marketing Land, 7/20/15)

    PNConnect Insight – Interestingly, “get coupons or deals” did not rank in the top three reasons shoppers use their phones in stores. Still, it should be eye-opening to retail companies that such a high proportion of shoppers use their smartphones while shopping even in brick-and-mortar locations.

    Not Just A Boon For Amazon: Prime Day Effect Felt Across The Web
    (Marketing Land, 7/17/15)

    PNConnect Insight – While Prime Day was heartily mocked on social media, Amazon — and even some other online retailers — laughed all the way to the bank. This proves two things: 1) Amazon has a disproportionate impact on online retail and can drive business even to competitors, and 2) The Twitterati are not always a good indicator of what’s successful with the general populace.

    Number Of Mobile Retail Websites Using Responsive Design More Than Doubles Since 2014
    (Marketing Land, 7/21/15)

    PNConnect Insight – This is likely partly due to Google’s recent “Mobile-geddon.” Responsive design is more important than ever. The drop in mobile-specific websites is notable, too.


    Global

    India Will Have 500 Million Internet Users By 2017
    (TechCrunch, 7/21/15)

    PNConnect Insight – It seems unfathomable that a country with an Internet population of close to 350 million can have an online penetration rate of only 19%, but India is poised on the brink of spectacular growth and opportunity. Most of this growth is going to come through mobile access, so if your brand does business in India, you need a solid foundation in mobile to make it work. Social networks will also benefit from this growth.

    shutterstock_132250520


    Advertising/Promotion

    Instagram To Open Platform To All Advertisers This Fall
    (eMarketer, 7/17/15)

    PNConnect Insight – The key takeaway in this interview is that Instagram is going to start letting advertisers benefit from its relationship with Facebook, with a targeting functionality similar to the detailed levels of targeting currently available on Facebook. Instagram will also use an algorithm assessing responses to advertisements that may filter out some of the worst or poorly crafted ads.

    GoPro Unveils Plan To Allow Users To License Their Videos
    (TechCrunch, 7/20/15)

    PNConnect Insight – User-generated content has been a popular mine for brands for years. But GoPro may be the first digital content sharing brand to try and get a cut of the action as brands try to leverage material created by fans. This licensing move is likely to create an even deeper fan community for GoPro and could create a significant source of content, especially for “adrenaline” brands like Red Bull.

    These Digital Stats Show Exactly Why Google Fears Facebook Ads
    (AdWeek, 7/15/15)

    PNConnect Insight – It looks like, at least from one report, Facebook is more effective than Google in placing ads that are actually relevant to audiences. Whether you’re talking about paid content, shared content, or owned content, the key to success in digital spaces is making your content relevant to the audiences you’re trying to reach.