“A room is a feed of photos, videos, and text – not too different from the one you have on Instagram or Facebook – with a topic determined by whoever created the room. Early users have already created rooms for everything from beat boxing videos to parkour to photos of home- cooked meals. There’s even a room called “Kicks From Above” that showcases photographs of cool shoes in cool places.”
PNConnect Insight – Facebook wants this new product to both act as its entry into the anonymous apps market and to hearken back to the early, chat room-fueled days of the web despite the questionable demographic overlap between anonymity and nostalgia. While it’s a neat idea, it also arrives at a time when anonymous bullying is more in the spotlight than ever. The fact that entry to a Room requires an invitation may counter that, but it also doesn’t do anything for the core criticism that the “real names only” policy on the main Facebook app is slightly out of date.
“Brand marketing habits are changing in Facebook’s favor—at least when it comes to posting and playing videos—part of the social giant’s grand video plans. Budweiser, McDonald’s and even Beyoncé are now posting videos directly to the social network—not just sharing YouTube links—and it’s leading to a digital power shift. In short, YouTube clips, once ubiquitous on Facebook, no longer dominate on Facebook’s feed, which is siphoning some traffic from Google’s popular video site.”
PNConnect Insight – It’s not just that publishers are seeing native Facebook video as a way to increase distribution, it’s that Facebook has successfully made the case that native video uploads will see higher levels of engagement and more prominent placement in people’s News Feed.
“We wanted to learn more about how these brands use Tumblr. Particularly, we were interested in digging into how brand content performs on Tumblr, how often and when brands post, what they post, and more. So we analyzed 73 brand blogs over the course of a month. Over that month, the brands posted 3,596 times, generating 2.1 million total notes from 1.7 million people. What did we learn?”
PNConnect Insight – Some interesting stats in the study that can help guide thinking about your Tumblr publishing tactics, though mileage will obviously vary from one program to the next.
“Facebook hopes it has a fix for all that. The company has been on something of a listening tour with publishers, discussing better ways to collaborate. The social network has been eager to help publishers do a better job of servicing readers in the News Feed, including improving their approach to mobile in a variety of ways. One possibility it mentioned was for publishers to simply send pages to Facebook that would live inside the social network’s mobile app and be hosted by its servers; that way, they would load quickly with ads that Facebook sells. The revenue would be shared.”
PNConnect Insight - And they’re right to be wary. If there’s one constant, it’s that Facebook is out for itself and will change the rules of the game at any point without warning to serve that end. The risks inherent in publishers transferring more of their data and content to Facebook’s servers just makes them more vulnerable to the network’s whims in the long term, off-setting (and then some) any short-term brand recognition gains.
“Twitter will acquire Twitpic, a website that allowed users to post photos to the microblogging site. Twitpic announced Saturday on its blog that, after the “roller coaster ride” of recent months, it has reached an agreement with Twitter that gives it the Twitpic domain and photo archive — a move that will keep the photos and links alive.”
PNConnect Insight – This is great news and while it may not be the best solution – which would have been that Twitpic continued to operate as a competitive product – at least people’s photos and other material won’t be completely lost.