“More than three in five respondents said managing engagement outside of normal working hours was a top challenge, the No. 1 response. Consumers use social media before and after the workday—and they may expect brands that respond to them in real time during the day to do the same in the early morning or at night.”
PNConnect Insight – This gets to the heart of why the “100% response rate” ideal is just that – an ideal, because so much can happen in the middle of the night or at other times when the person tasked with engagement isn’t immediately available. And because only a certain percentage of programs are capable of scaling to offer 24-hour customer support.
“They estimate that there are currently 983.6 million Twitter accounts. But less than half of those users, 46.8 percent, have submitted a profile image for their account and only 23.9 percent have ever submitted a description for their account profile. Even more startling is the fact 44 percent of Twitter users have never sent a single tweet. Added to that, another 30 percent of accounts have only sent between one and 10 tweets. And only a very small percent, 13 to be precise, have sent 100 or more tweets in their account’s history.”
PNConnect Insight – New research on the microblogging site Twitter reveals shocking data about its user base. The recent updates and changes to the site shows that Twitter is well aware of the issue and attempting to resolve it by appealing to its users. It will be interesting to see how Twitter goes about engaging users and continually improving the site.
News Feed FYI: Cleaning Up News Feed Spam
“Today we are announcing a series of improvements to News Feed to reduce stories that people frequently tell us are spammy and that they don’t want to see. Many of these stories are published by Pages that deliberately try and game News Feed to get more distribution than they normally would. Our update targets three broad categories of this type of feed spam behavior.”
PNConnect Insight – These sorts of posts have never been a great idea. While they may produce short spikes in engagement they’ve always been low-quality content and susceptible to hijacking by people with complaints for the company. Note, though, that Facebook is saying posts which seem to be encouraging actual conversations, so if your program is designed to do that this shouldn’t impact you greatly.
“Over the last five years, Longreads and its community have created a new ecosystem for readers to find great in-depth stories, and for writers and publishers to distribute their best work over 1,500 words. Longreads will continue to do what it does best — recommending stories from across the Internet — and we are excited to have them join the WordPress.com team and continue in their commitment to serving readers.”
PNConnect Insight – This is an interesting acquisition in that it seems to be more about acquiring readers than anything else. There’s the potential here that the Longreads team can help to surface more quality (and lengthy) material from the WordPress community, but other than that this seems mostly a move by WordPress to make sure Longreads doesn’t get gobbled up by anyone else.
“The use of a Hashtag in a strategic way can be effective when creating popularity around your brand or business. Finding relevant conversations and interesting people to follow is one of the key uses of hashtags along with increasing engagement.
PNConnect Insight – Using too many hashtag can be perceived as spammy or sales-y to users and one needs to be conservative in using them. For mediums such as Twitter, It’s smart to use not more than two hashtags within the possibility of including them into the tweet language.
“Now, you’ll start seeing “trending Subreddits” on the top of the front page, which is exactly what it sounds like: Subreddits that are seeing lots of traffic will show as trending, ostensibly a better way to show off the most active stuff on the site.”
PNConnect Insight – On some levels this solves a fundamental problem with Reddit: Discovery. But by trying to bring more people into these subreddits it also risks disrupting the passionate communities that have made them what they are.
“When you’re logged in on twitter.com, you will receive notifications if someone has replied, favorited or retweeted one of your Tweets. You can also receive notifications for direct messages and new followers. They’re fully interactive, so that you can reply, favorite, retweet, and follow right from the notification.”
PNConnect Insight – While this has led to another round of “Twitter copies Facebook” stories, really it just brings functionality that’s already seen in Twitter’s native app, which displays notifications when someone is engaging with you while you’re viewing it. This can be useful for real-time management to see how published content is performing and if there’s a crisis brewing or something else to be responded to.
“Users select the topics they care about and the app provides a curated stream of content they can can share with their followers. The app highlights articles that are especially well-suited to a user’s audience. If more than 25% of your Twitter followers are interested in technology, for example, the app flags articles likely to share well with your audience.”
PNConnect Insight – Klout continues to try and make its app stickier and more of a reading – and publishing – destination for those who are concerned with their Klout score. Beyond being primarily an ego booster, Klout’s expansion into influencer programs that reward people with free products and other perks now seems to be a prime motivator for people to monitor and try to raise that score.
“(Instagram metrics) will allow customers, who tend to be in-house brand marketers and social media teams, PR and digital agencies, to discover their brand’s most popular media and hashtags on the image-sharing service, as well as identify the brand’s biggest fans, monitor hashtag reach and exposure over time, track competitor performance, and even learn when to post to maximize exposure, by tracking when fans are most actively posting likes and comments.”
PNConnect Insight – It’s always relieving to see a reputable analytics provider venture onto the latest and greatest social platform. Many brands will likely embrace Union Metrics’ newest offering, especially if they’ve enjoyed using TweetReach among other services.
Why Amazon Will Soon Be Listening to Every Word You Say
“Rather than being tied to a single device, like Siri on an iPhone, analyst James McQuivey says we’ll live in homes with a microphone in every room connected to a hardware-independent voice-powered platform. Unlike Siri and similar apps, McQuivey says the voice-control platforms of tomorrow will always be listening, making computing as simple as opening your mouth.”
PNConnect Insight – Once again voice seems to be coming to the forefront of the search/interface conversation. In part this is because search on consoles and set-top boxes continues to be so clunky, forcing people to scroll around the alphabet to find something.