This Week’s Top Stories
PNConnect Insight – Some believe that “any publicity is good publicity,” and will note that Tinder’s desired messages did get included in most media coverage of its Twitter meltdown. That doesn’t mean brands truly benefit from making a scene. It may showcase your more “human” side, but just as in real life, throwing a tantrum makes you look immature and reckless. Better to handle situations calmly and with dignity, even while showing a sense of disappointment or humor.
(Pew Research Center, 8/19/15)
PNConnect Insight – Pew’s latest, rigorous surveys on social media use among different demographics are a good opportunity for a social media gut check: Make sure you’re publishing in the same places where your audiences are spending time. Some of the major themes of this report: Messaging apps are rapidly gaining popularity among the 18-to-29 set, and, despite hype to the contrary, Facebook continues to dominate the social media landscape, with 70% of users logging on daily.
PNConnect Insight – The idea of incorporating customer content into a brand’s social program is hardly new, but surprisingly few brands do it. If you’re nervous about giving user-generated content a shot, this column has several examples of brands that have successfully integrated it into their programs.
PNConnect Insight – This has been available on mobile Google search for a couple of months, but now it’s on desktop, too. Consider this yet another reason to make your Twitter content a strong introduction to your brand, rather than just a place to dump stuff for the sake of having an active account.
PNConnect Insight – Nonprofits on Facebook, take note: This new way to create a direct call-to-action could boost donations and offer insight into which content motivates followers to give.
PNConnect Insight – Right now this is a limited test, but it will likely come to all brand Pages sometime soon. However, everyone still needs to link to GIFs hosted on external sites, rather than uploading them natively to Facebook — an odd choice on Facebook’s part.
PNConnect Insight – For publishers of all types, back-end tagging and categorization is essential to retrieving posts and stories for future reference. If your CMS doesn’t allow content tagging, think about making a change or setting up your own taxonomy.
PNConnect Insight – This isn’t a particularly robust tool for creating GIFs, but it will work when you need a custom GIF made quickly. Also, you probably shouldn’t cancel your plans.
(The Next Web, 8/26/15)
PNConnect Insight – It’s about time. Most of Tumblr’s significant user base is made up of young people between 14 and 30, a group that’s spending most of its time on mobile. Allowing these users to share content from various apps to Tumblr means expanding the reach of that material to a very influential and sought-after audience. So it’s a win for app developers who get more sharing and a win for Tumblr, which gets more content.
PNConnect Insight – With as much attention as Snapchat is receiving, this article highlights a key caveat: when a platform’s central premise is user privacy, ad targeting is virtually impossible.
(Facebook for Business, 8/20/15)
PNConnect Insight – Not anything huge in terms of insights, but if you use Facebook messaging as part of your customer service workflow, here’s some solid advice and guidance.
PNConnect Insight – Twitter really, really wants to be attractive to advertisers. The appeal of this tool is that advertisers can use many of the targeting signals on Twitter – including interests, usernames, and keywords – in their ad campaigns across different mobile apps (not just Twitter). Not much else to add, but it’s good to keep in mind.
Universally accessible ad buying has finally come to Instagram, opening the floodgates for an influx of new advertisers on the site. If your brand provides strong visual imagery and aligns with some of the platform’s core areas (e.g. fashion, design, food, travel), consider adding Instagram to your next paid media campaign.