Our Story
PNCONNECT
Digital Marketing Services

Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

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Today, brands have to be more than great marketers, they have to be great publishers too.

  • We Think

    The most successful digital marketing programs begin with a solid content strategy.

  • We Know

    Your company’s content is what people are discovering, it’s what they’re talking about, and it’s what they’re passing along to others.

  • We Believe

    Great content is what’s ultimately shaping and informing people’s opinions and perceptions of your brand.

  • And We Can Help

    We manage the content strategies for some of the biggest brands in the world.

  • We Think
  • We Know
  • We Believe
  • We Can Help

Brands We Serve

Sony PlayStation
Disney
Timberland
eBay
Hewlett Packard
NetApp

Our Approach

Successful brand publishing requires a unique mix of resources ranging from strategic planning, web development and creative production, to day-to-day operations, promotions and performance reporting — all services we offer in-house and make available to clients of any size. We call them the Seven P's.

  1. 01 Planning

    We help define your content strategy from audience analysis and goal identification, to fixing workflow gaps and channel misalignments.

  2. 02 Platforms

    We help identify your primary and secondary content distribution platforms and where necessary, we help you plan, design and develop them.

  3. 03 Production

    We help with all of your content production demands from core content that meets day-to-day needs, to highly customized premium content projects.

  4. 04 Publishing

    We help with all of the logistical needs of publishing content to the web, from coding and configuration work to optimization and content curation.

  5. 05 Promotion

    We help activate earned and paid promotion strategies to promote your content, from social ads and keyword buys to media and influencer outreach.

  6. 06 Participation

    We help you understand how the marketplace is interacting with your content, from keyword watch systems to issues response and reporting.

  7. 07 Performance

    We help you capture, analyze and measure the performance of your content, from platform metrics to sentiment analysis to competitive benchmarking.

Client Spotlight

Client: Playstation

We currently provide content planning support for PlayStation’s global network of branded social media properties in the United States, Canada, Europe, and Latin America.

Our Experience

Our approach to brand publishing is the direct result of the years we've invested managing the global content strategies for some of the largest consumer and business brands in the world. This experience allows us to bring incredible insights, practices and efficiences to bear for all of our clients.

Client Spotlight

Client: DC Entertainment

We currently support the social media program and content production needs for DC Entertainment, including several of its brand and character properties.

Our Team

It's easy to bring a divergence of talent and expertise together, however, it's much harder to make this talent operate as a team — AND keep it together. Our team is anchored by a strong and seasoned leadership team that consists of some of the leading thinkers, creators and makers in the communications business.

    Client Spotlight

    Client: Tribune Broadcasting

    We created a responsive platform to power more than twenty-five television station and direct content sites. Working closely with the Tribune staff, we designed, developed and deployed a product that can take the heat of newsrooms across the country.

    “It’s how much can you walk away from to really be bold and purify the product and start clean.”

    Jason Jedlinski, VP of Digital Operations, Tribune Broadcasting

    Connect Blog

    On Workflow: Jesse Soleil

    In our continuing “On Workflow” series, we hear how Connectors and clients tackle their day and get things done. This month, we speak to Jesse Soleil, Global Director of PNConnect.

     

    What are your tips for leading teams?

    Be open. Be honest. Be friendly. Communicate early and often. Tell people, nicely, when you don’t like what they’re doing, and help them meet your expectations. What people produce isn’t always going to be what you imagined, but that’s OK. When the right people are working with you, the results will be good.

    My whole strategy towards management is to be someone who tries to guide success for everyone, because that’s what I want out of a leader, too. My smartest and most effective mentors are also my friends — they really care about what happens to me. There’s a mutual respect.

    I have a weekly, 30-minute meeting with every individual on my team. That helps build relationships and others’ trust in me.

    Tell us about your office setup.

    jessedesk1

    I took down the shelves in my office and put up a whiteboard so I can do more creative thinking, and it actually gets a lot of use. I have a refrigerator under my desk where I keep my water and green juice and probiotics. I try to keep my desk pretty clean because that’s where all the magic happens. I have a few books, but mostly I have toys and stuff: a Tribble, a Mario hat, a raygun. I have a great view out my window. I’m on the 36th floor, so lots of natural light.

    What’s your most productive time of day?

    jesseview33

    Between 9 a.m. and noon. I’m able to get a lot of stuff knocked off in the morning while it’s quieter. I’m a morning person — I’m up at 5:30 or 6 every morning. My afternoons are more reactive.

    What’s your favorite app?

    scrabble

    Honestly? Scrabble. I find if I don’t take periodic breaks I get totally burned out, so it forces me to take ten minutes away and process a different kind of problem. I play the computer, on “expert” setting, because that’s how I roll.

    What do you always do at the beginning of a new project?

    jessewhiteboard1

    A ton of research, just immersing myself and the team in all the information. Going through search results, and learning both what the brand is doing and how people are responding to it. I want to learn who the target audience is and what they care about, apart from the brand. I take every approach — data analytics, talking to friends, reading social profiles, and then trying to synthesize what it all means. Ultimately, people want to be entertained, they want some kind of helpful utility, or they want to be educated, so we have to figure out how to plug into that. It feels great to create content people really want, not just content that communicates a brand message.

    How do you handle email overload?

    I get about 300 to 400 emails a day, just on my work email. (I also have six personal email addresses.) I try to get to everything the second it comes up and respond right away or else it piles up. I still think in the mode of the old days of actual letter-writing, so I try to avoid one-line emails and reread everything I write to make sure I’m saying what I mean to say. I forward really important emails to my personal email so they’re surfaced there too, and sometimes I schedule important responses in my calendar. The ultimate escalation is when I write a reminder on a paper sticky note and stick it to my monitor until I respond.

    After I’ve read and dealt with email, I delete it. I can’t stand having extra emails in my inbox.

    How do you take notes?

    jessenotebook2

    I write everything manually. I don’t have a little Moleskine, I have a giant notebook. I’m not a neat writer; I scrawl and write all over the place. It helps me remember things better than typing would. I don’t use my notebook as a reference very often, but the act of writing helps me synthesize knowledge and use it more effectively.

    What do you do that everybody else thinks is crazy?

    jesseshelf8

    I can get incredibly enthusiastic. I like to get excited about things! And I like to share that excitement, which people don’t always expect from someone in a professional environment. Right now what I’m excited about is this concept of the customer journey — how we provide value to customers throughout their interaction with a brand. I’m so invested in that process I’m trying to apply it everywhere. It probably looks insane.

    What’s your advice for collaborating across different offices?

    Overshare. Invite people to talk. Bring people in as early as you can. Sometimes we get really focused on what we can do in our own office and we forget that someone 300 miles away can really help us on something. We try not just to extend our network, but to get people invested in shared success. For that, you have to pick people you can build relationships with. Choose a buddy! I’m trying to build connections with point people in several other offices, having regular meetings to share updates and build the relationship.

    jesseraygun6

    What are your strategies for work/life balance?

    I try really hard to get home early enough on weekdays so I can spend at least an hour with my kids before they go to bed. It’s important to me to get time with them in both the morning and the night, even if I have to get back online after they’re asleep.

    Also: Use all your vacation time. You don’t get a medal for not taking your vacation time, and you have to take ownership over your work-life balance. Make sure you do something AWESOME on your vacations. Every year I do a car race in Kenya to raise money for a national park to protect the last remaining rhinos. We drive a Range Rover, point-to-point. That’s coming up June 1st.

    PNConnect Weekly Reading 5/28/15: Spotify Adds Video, Brands Demand Viewability Rates of Social Platforms and More

    This Week’s Top Stories

    Spotify Takes On YouTube By Adding Video
    (MediaWeek, 5/21/15)

    PNConnect Insight – Adding video to Spotify could be an interesting way of trying to negate YouTube as a source for music. But will it have an impact on advertising or marketing? The more interesting development in the re-imagined Spotify isn’t the video, but their new “Now” launch page, which offers playlists themed to the time of day and what the listener is up to, such as “morning commute”. For marketers, that will mean being able to target users based on what they are up to. That is the more intriguing possibility.

    spotifycropped-20150521094851222

    Brands To Publishers: Let Us See Your Viewability Rates Or We’ll Stop Buying Ads
    (Ad Age, 5/26/15)

    PNConnect Insight – The social media world has always been plagued by not knowing exactly how many people were seeing social network ads, or having to take social platforms’ word for it on reach. It’s not surprising that brands are beginning to demand specifics of YouTube, Google and Facebook regarding just how many people actually see their ads. If social platforms aren’t able to supply verifiable metrics, we could see a slowdown in social media advertising. The attitude is very much “show me, don’t tell me.”


    Social Media

    Most Americans Want More Privacy, Don’t Trust Advertisers, Social Media Or Search
    (Marketingland, 5/21/15)

    PNConnect Insight – It’s not a surprise to find that Americans value their privacy, nor that they don’t think they have any in the Internet age. But it should be eye-opening to advertisers and brands that the public simply does not trust us, and that we aren’t seen as the white hats we may think we are. People now expect to have their information used against them or sold to other marketers. Brands with solid privacy policies may want to emphasize them to consumers and customers, and brands without good policies may want to develop stronger privacy protections as a way to appeal to customers weary of having their personal data violated or shared.

    How Meerkat and Periscope Stack Up Against Established Social Apps
    (AdWeek, 5/25/15)

    PNConnect Insight – There’s certainly been a lot of hype around mobile live streaming apps in the past few months. But as this infographic points out, these apps are still at the very nascency of their use and application. They have a long way to go before they reach the awareness levels or market penetration of apps like Instagram or Snapchat. Brands wanting to experiment with mobile livestreaming should be encouraged to do so, but should be aware that their best bets to reach larger audiences are still the more established apps.

    live-streaming-hed2-2015

    Twitter Hand-Holds Advertisers Like No Other Social Media, But For What?
    (AdAge, 5/21/15)

    PNConnect Insight – Twitter is incredibly accommodating to advertisers, including developing new features to meet the requests or needs of their biggest advertisers. But unfortunately for Twitter, not even their custom-built features appear to be driving actual return, leading it to miss sales revenue estimates this quarter for the first time. Even open collaboration can’t overcome the need for demonstrable return on investment, and Twitter still has a relatively small active user base; what it doesn’t have are robust tools to track and measure ads. It’s refreshing to see Twitter take a different approach than Facebook when dealing with advertisers, but without the ability to show more concrete returns, Twitter will continue to struggle to retain advertising dollars.


    Publishing

    Podcasts Seem to Show Audience Engagement That Other Media Would Envy
    (AdAge, 5/20/15)

    PNConnect Insight – It’s not anything inherent in the podcasting format that brings this sort of engagement and interactivity. It comes down to content, whether it’s a podcast, blog, Facebook series or anything else.

    Instagram Launches Email Highlights
    (TechCrunch, 5/24/15)

    PNConnect Insight – Forgetting for a moment how surreal it seems to see Instagram referred to as “aging,” the important thing to note here is that Instagram is trying to cope with its massive growth by adding curation to its arsenal for users. This is not unlike what Twitter, Facebook and other platforms have done — trying to help users sort through the chaos and volume to find the stories that are truly important.

    instagram-explore-may-2015


    Media/Journalism

    As Social Media Gets More Visual, It’s Gotten More Invisible To Marketers
    (AdAge, 5/26/15)

    PNConnect Insight – It’s an interesting challenge to be sure: to win audience’s attention, you have to publish more visual content — but visual content with your branding or messaging is hard to pull off. And when users share their own visual images, it’s even harder to track whether your brand is represented in those images. Mantii, a new social media analytics platform, scours the visual web looking for evidence of your brand’s presence in shared images. This could be of significant interest to marketers who are looking to prove the effectiveness of their visual content.


    Tools

    Periscope For Android Has Finally Arrived
    (TheNextWeb, 5/26/15)

    PNConnect Insight – More than two months after its launch on iOS, Periscope comes to the market-leading mobile operating system. By significantly expanding its potential audience, Periscope is taking the next logical step toward maturity as a platform and broader adoption by users. What’s left to be seen is whether Meerkat will retain any first-mover advantage for having been on Android several weeks longer than Periscope.

    Bitly’s Audience Intel Gives Marketers More Data About Consumer Sharing
    (Bitly Blog, 5/19/15)

    PNConnect Insight – Bitly is now providing companies insight not only on how consumers interact with the content they share, but on how consumers shorten and share the content the brand has developed. Audience Intel lets you see how customers and potential customers pass around your content without you knowing. Which platform is your content being shared from most frequently? Which devices are consumers and customers using to interact with your content? Which days and times are driving the most interactions with your content? All of these things, Bitly says, are possible to know through Audience Intel. If it works as advertised, Bitly has just provided marketers a very useful tool.

    Facebook Wants To Bring Games To Messenger
    (ReadWrite, 5/19/15)

    PNConnect Insight – Facebook’s strategy virtually across the board with all its platforms is to keep users within its walled garden, where they can control your online experience. This move with Messenger would be in line with that strategy, allowing third party developers to push their games out of app stores and directly into Facebook’s chat app. Messenger clearly has ambitions of being not just an app but a platform.

    MTI5MDQyOTUwNjEyMTE5NTIy


    Emerging Tech

    Twitter in Talks To Acquire Flipboard
    (ReCode, 5/25/15)

    PNConnect Insight – Twitter’s not going to gain any additional audience activation from this purchase, should it happen. But the fact that the talks are even taking place show the strong value of content curation. The question should be asked: Would Twitter have an actual strategy to use Flipboard, its capabilities or its audience? Or would this be more of a defensive acquisition to prevent competitors like Facebook or Google from acquiring it?


    Retail

    YouTube Adds Click-to-Shop Button To True View Ads
    (AdAge, 5/21/15)

    PNConnect Insight – While this feature doesn’t yet allow purchases from within YouTube, it does take the next logical step by allowing customers to click directly from a card overlay to purchase information. They’ve made the path to purchase shorter and more efficient. Smart companies will begin tracking these sales as they come in from YouTube and can identify not only how much revenue is coming in from YouTube, but whether different types of ad content are more (or less) effective than others. This is a smart move from YouTube, and it’s only a matter of time before they enable purchases directly from within the platform.

    Snapchat Is Investing In Shopping App Spring
    (ReCode, 5/22/15)

    PNConnect Insight – Snapchat has experienced tremendous growth, investment and buzz over the past 12 months, and is looking to build out services and become even more attractive to brands and marketers in an attempt to graduate as a mature, mainstream social platform. Implementing e-commerce over Snapchat could draw in even the marketers who have been skeptical to this point. Will consumers want to conduct commerce over an app designed basically for chatting amongst friends? Time will tell.

    spring

    Why Retail Beacons Still Have A Long Way To Go
    (ReadWrite, 5/21/15)

    PNConnect Insight – “Beacons” are short-range tools that use your smartphone to track you literally through a physical store. In theory, this could allow retailers to reach customers at exactly the right time in the store with exactly the right offer to generate a sale. But there’s a problem, one not uncommon with new technologies: while the technology largely does what it’s supposed to do, retailers and marketers don’t know yet how to really use the technology. Many US retailers — more than half of the top 100, according to some analysts — are experimenting with beacons, but the ‘killer’ use hasn’t been identified yet. Definitely a space worthy of continued attention.


    Customer Service

    Facebook could let businesses contact you on WhatsApp
    (Mashable, 5/18/15)

    PNConnect Insight – The B2C messaging is considered a good business potential. Other messaging services, like LINE, are doing it with a lot of consumers, reaching them more personally. This makes sense considering the stock-related expenses of WhatsApp –revealed last October- because the B2C feature charges businesses for access to users, giving the brands global reach.


    Advertising/Promotion

    That Crazy Internet Meme Delta Safety Video Is On Its Way To Two Million Views
    (Marketingland, 5/22/15)

    PNConnect Insight – While we don’t normally highlight individual brand successes in our weekly updates, there is a lesson for all brands in the success of Delta’s new safety video. There are hardly more unlikely viral Internet hits than a video telling you where the exits are and how to buckle your seat belt. But the lesson Delta teaches in this video is this: the internet community — which, after all, is the offline community as well — loves in-jokes and reacts positively when a company can let down its hair a little and let the audience know that it is one of them. By including internet memes into its product, Delta made itself part of the community, not setting itself apart but proclaiming itself in on the joke. That kind of irreverence and inclusiveness can do wonders for a brand — even one that has previously been seen as stuffy or aloof.