“Among 14-to-17-year-old US internet users surveyed, 36.8% said they used Snapchat at least weekly. Meanwhile, 18- to 34-year-olds trailed by nearly 16 percentage points, and a mere 4.2% of those ages 35 to 54 smiled, snapped and sent. In all, the total percentage of internet users who said they accessed Snapchat once a week or more came in at just 14.2%—so to say teens overindex in usage is a big understatement.”
PNConnect Insight – Nothing in these numbers is all that surprising. What’s eye-opening, though, is just how precarious Facebook’s lead – which only exists in age groups above 18 years old – actually is, with Instagram, YouTube and other networks posing serious threats to that position.
“When it comes to getting news about politics and government, liberals and conservatives inhabit different worlds. There is little overlap in the news sources they turn to and trust. And whether discussing politics online or with friends, they are more likely than others to interact with like-minded individuals, according to a new Pew Research Center study.”
PNConnect Insight - While this may seem an odd story for inclusion here, it’s more important than ever since we’re operating in an era where it’s not only alright but somewhat expected that brands/companies will take a stand on sociopolitical issues. So it’s important to know how taking those stances will or at least could be seen among the social media audience. While the study doesn’t address that directly it’s easy to make some inferences based on the data that is included.
“In an attempt to force a change to that state of affairs, Chartbeat announced on Monday that it is making public all of the metrics, standards and methods of measurement it uses internally — including a detailed breakdown of their weaknesses and limitations.”
PNConnect Insight - While it’s obviously a marketing tactic, the idea of opening up the methodology behind is certainly a good thing. There’s too much “secret sauce” as every company uses a proprietary system and, with the conversation shifting to metrics like attention and such, this kind of move can help build up some trust in existing numbers.
“The online rating system will combine Nielsen formulas with data from Adobe’s online traffic-measuring and internet TV software. Many of the largest traditional TV networks have already signed up, among them ESPN, Univision, Sony, Viacom, and Turner Broadcasting. While such a roster might sound like a list of clients who mostly want to know their shows are doing online, Adobe product management director Ashley Still points out that a network like ESPN is about a lot more than shows.”
PNConnect Insight - Media consumption is fragmenting at the same time more and more media production is being consolidated, as seen in acquisitions of independent YouTube talent networks by major companies. This is meant to help those big companies see how all that content is doing in a single tool, something that’s likely largely driven by the desire to sell cross-media ad packages.
“One of our goals for experimentation is to continue improving your home timeline. After all, that’s the best way to keep up with everything happening in your world. Choosing who to follow is a great first step – in many cases, the best Tweets come from people you already know, or know of. But there are times when you might miss out on Tweets we think you’d enjoy. To help you keep up with what’s happening, we’ve been testing ways to include these Tweets in your timeline — ones we think you’ll find interesting or entertaining.”
PNConnect Insight - While it doesn’t come right out and say this is the first step toward Facebook-style algorithmic feeds it certainly does open the door a bit wider for that and has been interpreted as such widely. What’s certain at this point is Twitter is continuing to try and make the experience less intimidating and more engaging for new/occasional users and using some sort of tool to bring up “interesting” tweets for them is one big way they’re going to do that.
“When you follow a channel, Vine will add “select featured posts” from it to your feed. With the new share extension, you can post Vines from other video recording and editing apps without having to open the Vine app. If you don’t see the Vine option in the list of available services from your Camera Roll share sheet, you can turn it on by tapping the More button and toggling Vine.”
PNConnect Insight - While the “add from camera roll” option is certainly welcome, the real interesting point here is about following channels. Vine is obviously still trying to figure out or expand discovery and increase not just usage but also exposure of people who aren’t already Vine superstars.