Our Story
PNCONNECT
Digital Marketing Services

Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

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Today, brands have to be more than great marketers, they have to be great publishers too.

  • We Think

    The most successful digital marketing programs begin with a solid content strategy.

  • We Know

    Your company’s content is what people are discovering, it’s what they’re talking about, and it’s what they’re passing along to others.

  • We Believe

    Great content is what’s ultimately shaping and informing people’s opinions and perceptions of your brand.

  • And We Can Help

    We manage the content strategies for some of the biggest brands in the world.

  • We Think
  • We Know
  • We Believe
  • We Can Help

Brands We Serve

Sony PlayStation
Disney
Timberland
eBay
Hewlett Packard
NetApp

Our Approach

Successful brand publishing requires a unique mix of resources ranging from strategic planning, web development and creative production, to day-to-day operations, promotions and performance reporting — all services we offer in-house and make available to clients of any size. We call them the Seven P's.

  1. 01 Planning

    We help define your content strategy from audience analysis and goal identification, to fixing workflow gaps and channel misalignments.

  2. 02 Platforms

    We help identify your primary and secondary content distribution platforms and where necessary, we help you plan, design and develop them.

  3. 03 Production

    We help with all of your content production demands from core content that meets day-to-day needs, to highly customized premium content projects.

  4. 04 Publishing

    We help with all of the logistical needs of publishing content to the web, from coding and configuration work to optimization and content curation.

  5. 05 Promotion

    We help activate earned and paid promotion strategies to promote your content, from social ads and keyword buys to media and influencer outreach.

  6. 06 Participation

    We help you understand how the marketplace is interacting with your content, from keyword watch systems to issues response and reporting.

  7. 07 Performance

    We help you capture, analyze and measure the performance of your content, from platform metrics to sentiment analysis to competitive benchmarking.

Client Spotlight

Client: Playstation

We currently provide content planning support for PlayStation’s global network of branded social media properties in the United States, Canada, Europe, and Latin America.

Our Experience

Our approach to brand publishing is the direct result of the years we've invested managing the global content strategies for some of the largest consumer and business brands in the world. This experience allows us to bring incredible insights, practices and efficiences to bear for all of our clients.

Client Spotlight

Client: DC Entertainment

We currently support the social media program and content production needs for DC Entertainment, including several of its brand and character properties.

Our Team

It's easy to bring a divergence of talent and expertise together, however, it's much harder to make this talent operate as a team — AND keep it together. Our team is anchored by a strong and seasoned leadership team that consists of some of the leading thinkers, creators and makers in the communications business.

    Client Spotlight

    Client: Tribune Broadcasting

    We created a responsive platform to power more than twenty-five television station and direct content sites. Working closely with the Tribune staff, we designed, developed and deployed a product that can take the heat of newsrooms across the country.

    “It’s how much can you walk away from to really be bold and purify the product and start clean.”

    Jason Jedlinski, VP of Digital Operations, Tribune Broadcasting

    Connect Blog

    Jelly Relaunches to Bring Human Touch to Answers and Search

    The News: Jelly, which originally debuted back in 2013, has relaunched with a similar but slightly different mission statement. Originally a visual-based Q&A network that let you ask what this thing you just took a picture of was, it’s now more of a general human-powered search engine. So the idea is that people can go in, ask a question that’s bothering them and then sit back and wait for an answer instead of sitting there obsessing about how you could reword that Google search.

    jelly relaunch

    PNConnect Insight: There’s been lots of tut-tutting about this, with various headlines describing Jelly as the app no one wanted to begin with and so on. That’s not super-fair to the app, though, especially as it relaunches with a variation on its original mission. It is intriguing, the idea that it’s search for the people who don’t want to waste time on search since I, along with countless others, have sat there hunched over a search box wondering what the hell I’m doing wrong. So introducing a human element into that could be very useful, allowing me and others to ask our question, go about our day and then wait for responses that aren’t dependent on AI to come in.

    The caveat, of course, is that the people need to be there and that’s the big looming question mark. Realistically, there’s nothing that Jelly does that you can’t already do on Facebook or Twitter. Anyone can go there and ask a question (sometimes tagged #lazyweb) and wait for a response from their network. The key advantage of Jelly, then, is that you go outside of your own network. So instead of being limited by who you do or don’t already know, it truly seeks to tap into the wisdom of the larger crowd. If there’s a differentiator, it’s that. But it relies on there being enough people there to get quality answers. If it can’t achieve something even greater than critical mass, where the volume of smart people chiming in is expansive enough to truly be greater than machine-driven results, then Jelly will continue to struggle.

    Periscope Opens Up Sketching

    The News: Periscope, Twitter’s live-streaming service, is opening up the ability to sketch on those videos as they’re being broadcast. This comes after the feature began being tested just a few weeks ago with a limited number of users.

    Periscope-Logo-lg-800x450-620x340

    PNConnect Insight: No, this isn’t a huge, important update. But it is part of an ongoing trend that Periscope, and by extension Twitter, clearly wants to be part of. This whole “doodle” trend is most commonly associated with Snapchat, where people can add a little bit of their own artwork to the pictures and videos being sent to others. And not it’s making its way to other platforms. It’s only a matter of time, I’d speculate, before Vine and Instagram roll out similar features where you can add stickers or a little bit of doodling to the videos and pictures being shared there.

    With all the talk about augmented reality and especially virtual reality, this is essentially a low-end version of the same concept, allowing people to add a level of artistic expression to the world around them that’s being shared, often in real-time. It shows that not only do we as individuals want to tell our story but we want to put a spin on it. It’s the same concept that’s leading to the rise in popularity of adult coloring books, which are coloring books that cost $3 more than what you buy your kid so they’ll entertain themselves on the plane ride to grandma’s house.

    There’s a nascent artist in all of us. Now these apps that allow us to share videos and pictures are finding that they need to do more to tap into that. Content marketers who are using these networks and tools need to decide whether or not it makes sense for them to get involved in the same way, adding doodles to their Periscope videos and so on. It may be that doing so increases engagement as they draw people’s interest in new and interesting ways. As always, experiment and see what works best.