Our Story
PNCONNECT
Digital Marketing Services

Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

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Today, brands have to be more than great marketers, they have to be great publishers too.

  • We Think

    The most successful digital marketing programs begin with a solid content strategy.

  • We Know

    Your company’s content is what people are discovering, it’s what they’re talking about, and it’s what they’re passing along to others.

  • We Believe

    Great content is what’s ultimately shaping and informing people’s opinions and perceptions of your brand.

  • And We Can Help

    We manage the content strategies for some of the biggest brands in the world.

  • We Think
  • We Know
  • We Believe
  • We Can Help

Brands We Serve

Sony PlayStation
Disney
Timberland
eBay
Hewlett Packard
NetApp

Our Approach

Successful brand publishing requires a unique mix of resources ranging from strategic planning, web development and creative production, to day-to-day operations, promotions and performance reporting — all services we offer in-house and make available to clients of any size. We call them the Seven P's.

  1. 01 Planning

    We help define your content strategy from audience analysis and goal identification, to fixing workflow gaps and channel misalignments.

  2. 02 Platforms

    We help identify your primary and secondary content distribution platforms and where necessary, we help you plan, design and develop them.

  3. 03 Production

    We help with all of your content production demands from core content that meets day-to-day needs, to highly customized premium content projects.

  4. 04 Publishing

    We help with all of the logistical needs of publishing content to the web, from coding and configuration work to optimization and content curation.

  5. 05 Promotion

    We help activate earned and paid promotion strategies to promote your content, from social ads and keyword buys to media and influencer outreach.

  6. 06 Participation

    We help you understand how the marketplace is interacting with your content, from keyword watch systems to issues response and reporting.

  7. 07 Performance

    We help you capture, analyze and measure the performance of your content, from platform metrics to sentiment analysis to competitive benchmarking.

Client Spotlight

Client: Playstation

We currently provide content planning support for PlayStation’s global network of branded social media properties in the United States, Canada, Europe, and Latin America.

Our Experience

Our approach to brand publishing is the direct result of the years we've invested managing the global content strategies for some of the largest consumer and business brands in the world. This experience allows us to bring incredible insights, practices and efficiences to bear for all of our clients.

Client Spotlight

Client: DC Entertainment

We currently support the social media program and content production needs for DC Entertainment, including several of its brand and character properties.

Our Team

It's easy to bring a divergence of talent and expertise together, however, it's much harder to make this talent operate as a team — AND keep it together. Our team is anchored by a strong and seasoned leadership team that consists of some of the leading thinkers, creators and makers in the communications business.

    Client Spotlight

    Client: Tribune Broadcasting

    We created a responsive platform to power more than twenty-five television station and direct content sites. Working closely with the Tribune staff, we designed, developed and deployed a product that can take the heat of newsrooms across the country.

    “It’s how much can you walk away from to really be bold and purify the product and start clean.”

    Jason Jedlinski, VP of Digital Operations, Tribune Broadcasting

    Connect Blog

    PNConnect Weekly Reading 8/27/15: I Just Want to Say One Word To You. Are You Listening? Messaging.

    This Week’s Top Stories

    Do Brands Benefit From Making A Scene On Social Media?

    (Mashable, 8/22/15)

    PNConnect Insight – Some believe that “any publicity is good publicity,” and will note that Tinder’s desired messages did get included in most media coverage of its Twitter meltdown. That doesn’t mean brands truly benefit from making a scene. It may showcase your more “human” side, but just as in real life, throwing a tantrum makes you look immature and reckless. Better to handle situations calmly and with dignity, even while showing a sense of disappointment or humor.


    Mobile Messaging and Social Media 2015

    (Pew Research Center, 8/19/15)

    PNConnect Insight – Pew’s latest, rigorous surveys on social media use among different demographics are a good opportunity for a social media gut check: Make sure you’re publishing in the same places where your audiences are spending time. Some of the major themes of this report: Messaging apps are rapidly gaining popularity among the 18-to-29 set, and, despite hype to the contrary, Facebook continues to dominate the social media landscape, with 70% of users logging on daily.

    2015-08-19_social-media-update_03

    Social Media

    Want More ROI from Your Social Programs? Take a Look in the Mirror

    (Marketingland, 8/21/15)

    PNConnect Insight – The idea of incorporating customer content into a brand’s social program is hardly new, but surprisingly few brands do it. If you’re nervous about giving user-generated content a shot, this column has several examples of brands that have successfully integrated it into their programs.

    Tweets Officially Hit Google Desktop Search Results, Giving Brands Another Way In

    (Marketingland, 8/21/15)

    PNConnect Insight – This has been available on mobile Google search for a couple of months, but now it’s on desktop, too. Consider this yet another reason to make your Twitter content a strong introduction to your brand, rather than just a place to dump stuff for the sake of having an active account.

    Will Facebook’s New ‘Donate Now’ Buttons Be a Boon for Nonprofits?

    (Adweek, 8/24/15)

    PNConnect Insight – Nonprofits on Facebook, take note: This new way to create a direct call-to-action could boost donations and offer insight into which content motivates followers to give.

    Publishing

    Facebook Gives The Gift Of GIFs To Some Brand Pages

    (MarketingLand, 8/20/15)

    PNConnect Insight – Right now this is a limited test, but it will likely come to all brand Pages sometime soon. However, everyone still needs to link to GIFs hosted on external sites, rather than uploading them natively to Facebook — an odd choice on Facebook’s part.

    Why publishers should care about article tagging

    (MediaBriefing, 8/19)

    PNConnect Insight – For publishers of all types, back-end tagging and categorization is essential to retrieving posts and stories for future reference. If your CMS doesn’t allow content tagging, think about making a change or setting up your own taxonomy.

    Tools

    Cancel Your Plans for the Rest of the Day Because This GIF-Making App Is That Much Fun

    (Mic, 8/20/15)

    PNConnect Insight – This isn’t a particularly robust tool for creating GIFs, but it will work when you need a custom GIF made quickly. Also, you probably shouldn’t cancel your plans.

    Developers can now add native Tumblr sharing to their apps

    (The Next Web, 8/26/15)

    PNConnect Insight – It’s about time. Most of Tumblr’s significant user base is made up of young people between 14 and 30, a group that’s spending most of its time on mobile. Allowing these users to share content from various apps to Tumblr means expanding the reach of that material to a very influential and sought-after audience. So it’s a win for app developers who get more sharing and a win for Tumblr, which gets more content.

    Emerging Tech

    Sorry, Snapchat, But You’re Not Winning This Election

    (Wired, 8.20.15)

    PNConnect Insight – With as much attention as Snapchat is receiving, this article highlights a key caveat: when a platform’s central premise is user privacy, ad targeting is virtually impossible.

    Customer Service

    The Admin’s Guide to Page Messaging

    (Facebook for Business, 8/20/15)

    PNConnect Insight – Not anything huge in terms of insights, but if you use Facebook messaging as part of your customer service workflow, here’s some solid advice and guidance.

    Advertising/Promotion

    Twitter Develops Audience Platform For Better Engagements And Video Views

    (ClickZ, 8/21/15)

    PNConnect Insight – Twitter really, really wants to be attractive to advertisers. The appeal of this tool is that advertisers can use many of the targeting signals on Twitter – including interests, usernames, and keywords – in their ad campaigns across different mobile apps (not just Twitter). Not much else to add, but it’s good to keep in mind.

    twitter-audience-platform-image-540x334

    Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry

    (Re/code, 8/19/15)

    Universally accessible ad buying has finally come to Instagram, opening the floodgates for an influx of new advertisers on the site. If your brand provides strong visual imagery and aligns with some of the platform’s core areas (e.g. fashion, design, food, travel), consider adding Instagram to your next paid media campaign.

    On Workflow: Chad Berndtson

    In our continuing “On Workflow” series, we hear how Connectors and clients tackle their day and get things done. This month, we speak to Chad Berndtson, Senior Manager of Strategic Communications at PNConnect client Palo Alto Networks.

    What’s your morning routine?

    I keep reading articles about how you actually become more productive if you spend the first hour of your morning ignoring e-mail. I wish I could break the habit! Typically I’m up and rolling by 5 or 5:30 a.m. with a mug of coffee or an espresso and tearing through e-mails before the rest of the family is up. I find I’m much less stressed if I can assess the day, take care of any challenges that have come in from Europe or Asia overnight, and then be fresh for my daughter when she’s up and before she heads to school. If I sleep a little later and get up with everyone else, they can tell that I’m pins-and-needles worried about what I’m not on top of. I don’t want to convey that.

    What do you always do at the beginning of a new project?

    Form a clear definition of success. That doesn’t mean you get fixated and can’t adjust along the way; it’s just amazing how quickly distractions creep in and teams get sidetracked when there isn’t a clear, proposed outcome. To give a PR-centric example, maybe that outcome isn’t just “coverage” but “what is the headline and story you’d ideally want to see.” From there it’s a lot clearer how to create the best opportunity to achieve that article based on your resources and tools.

    Tell us about your desk setup.


    My “desk” is wherever I park my laptop — or wherever I’m pounding away on my iPhone. I have a seated desk in my home office (pictured) with a tangle of chargers to one side and a mug of coffee on the other, surrounded by books, media devices and photos of my family. As I write this, however, my desk is a kitchen table at at a temporary apartment in Paris. A few hours from now it may be an armrest at an airport lounge. Go go go, like most in our industry.


    The view from Palo Alto Networks’ Manhattan offices

    What are your leadership tips?

    Value directness: State goals and expectations, then stick to the plan. When you need to make adjustments, explain why. I’ve had managers who were benevolent dictators and managers who were consensus builders, discussing with stakeholders before making decisions. I’m fine with either. But directness and clarity make them work, and are the quickest ways to zap drama and clear away confusion.

    Manage your mood: This is a tough one. But when you’re in a position where others’ productivity and morale can depend on “reading” you, the signals you send matter. It’s essential to know what your mood, tone, and language (verbal and written) are conveying. It can create amazing drama when someone misunderstands a comment that, to you, is innocuous.

    Learn the difference between communicating and micromanaging: I have been a remote/home office worker for the better part of a decade, so I had to learn to over-communicate and make myself visible; otherwise I would have a significant disadvantage over colleagues, higher-ups and reports who interact face-to-face at HQ. But too much communicating reeks of micromanaging. Dial it back a bit, don’t respond or prompt responses too quickly, and be visible, but not oppressively so.

    Find the fit: Understand how your team members thrive so you can position them to succeed. Know what circumstances and motivations help them produce. Of course, not everything can be a hand-hold, and some people just can’t get it done. A good manager reads all this early on and then guides a way forward.