Our Story
PNCONNECT
Digital Marketing Services

Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

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Today, brands have to be more than great marketers, they have to be great publishers too.

  • We Think

    The most successful digital marketing programs begin with a solid content strategy.

  • We Know

    Your company’s content is what people are discovering, it’s what they’re talking about, and it’s what they’re passing along to others.

  • We Believe

    Great content is what’s ultimately shaping and informing people’s opinions and perceptions of your brand.

  • And We Can Help

    We manage the content strategies for some of the biggest brands in the world.

  • We Think
  • We Know
  • We Believe
  • We Can Help

Brands We Serve

Sony PlayStation
Disney
Timberland
eBay
Hewlett Packard
NetApp

Our Approach

Successful brand publishing requires a unique mix of resources ranging from strategic planning, web development and creative production, to day-to-day operations, promotions and performance reporting — all services we offer in-house and make available to clients of any size. We call them the Seven P's.

  1. 01 Planning

    We help define your content strategy from audience analysis and goal identification, to fixing workflow gaps and channel misalignments.

  2. 02 Platforms

    We help identify your primary and secondary content distribution platforms and where necessary, we help you plan, design and develop them.

  3. 03 Production

    We help with all of your content production demands from core content that meets day-to-day needs, to highly customized premium content projects.

  4. 04 Publishing

    We help with all of the logistical needs of publishing content to the web, from coding and configuration work to optimization and content curation.

  5. 05 Promotion

    We help activate earned and paid promotion strategies to promote your content, from social ads and keyword buys to media and influencer outreach.

  6. 06 Participation

    We help you understand how the marketplace is interacting with your content, from keyword watch systems to issues response and reporting.

  7. 07 Performance

    We help you capture, analyze and measure the performance of your content, from platform metrics to sentiment analysis to competitive benchmarking.

Client Spotlight

Client: Playstation

We currently provide content planning support for PlayStation’s global network of branded social media properties in the United States, Canada, Europe, and Latin America.

Our Experience

Our approach to brand publishing is the direct result of the years we've invested managing the global content strategies for some of the largest consumer and business brands in the world. This experience allows us to bring incredible insights, practices and efficiences to bear for all of our clients.

Client Spotlight

Client: DC Entertainment

We currently support the social media program and content production needs for DC Entertainment, including several of its brand and character properties.

Our Team

It's easy to bring a divergence of talent and expertise together, however, it's much harder to make this talent operate as a team — AND keep it together. Our team is anchored by a strong and seasoned leadership team that consists of some of the leading thinkers, creators and makers in the communications business.

    Client Spotlight

    Client: Tribune Broadcasting

    We created a responsive platform to power more than twenty-five television station and direct content sites. Working closely with the Tribune staff, we designed, developed and deployed a product that can take the heat of newsrooms across the country.

    “It’s how much can you walk away from to really be bold and purify the product and start clean.”

    Jason Jedlinski, VP of Digital Operations, Tribune Broadcasting

    Connect Blog

    PNConnect Weekly Reading 10/30/14: Facebook Launches Rooms, Twitter Acquires TwitPic and More

    Social Media

    Announcing Rooms

    “A room is a feed of photos, videos, and text – not too different from the one you have on Instagram or Facebook – with a topic determined by whoever created the room. Early users have already created rooms for everything from beat boxing videos to parkour to photos of home- cooked meals. There’s even a room called “Kicks From Above” that showcases photographs of cool shoes in cool places.”

    roomsfeatured1

    PNConnect Insight – Facebook wants this new product to both act as its entry into the anonymous apps market and to hearken back to the early, chat room-fueled days of the web despite the questionable demographic overlap between anonymity and nostalgia. While it’s a neat idea, it also arrives at a time when anonymous bullying is more in the spotlight than ever. The fact that entry to a Room requires an invitation may counter that, but it also doesn’t do anything for the core criticism that the “real names only” policy on the main Facebook app is slightly out of date.


    Publishing

    Facebook Totally Ups Its Video Game As Brands Embrace Autoplay Instead of YouTube Clips

    “Brand marketing habits are changing in Facebook’s favor—at least when it comes to posting and playing videos—part of the social giant’s grand video plans. Budweiser, McDonald’s and even Beyoncé are now posting videos directly to the social network—not just sharing YouTube links—and it’s leading to a digital power shift. In short, YouTube clips, once ubiquitous on Facebook, no longer dominate on Facebook’s feed, which is siphoning some traffic from Google’s popular video site.”

    PNConnect Insight – It’s not just that publishers are seeing native Facebook video as a way to increase distribution, it’s that Facebook has successfully made the case that native video uploads will see higher levels of engagement and more prominent placement in people’s News Feed.


    What makes a brand successful on Tumblr?

    “We wanted to learn more about how these brands use Tumblr. Particularly, we were interested in digging into how brand content performs on Tumblr, how often and when brands post, what they post, and more. So we analyzed 73 brand blogs over the course of a month. Over that month, the brands posted 3,596 times, generating 2.1 million total notes from 1.7 million people. What did we learn?”

    PNConnect Insight – Some interesting stats in the study that can help guide thinking about your Tumblr publishing tactics, though mileage will obviously vary from one program to the next.


    Media/Journalism

    Facebook Offers Life Raft, but Publishers Are Wary

    “Facebook hopes it has a fix for all that. The company has been on something of a listening tour with publishers, discussing better ways to collaborate. The social network has been eager to help publishers do a better job of servicing readers in the News Feed, including improving their approach to mobile in a variety of ways. One possibility it mentioned was for publishers to simply send pages to Facebook that would live inside the social network’s mobile app and be hosted by its servers; that way, they would load quickly with ads that Facebook sells. The revenue would be shared.”

    PNConnect Insight - And they’re right to be wary. If there’s one constant, it’s that Facebook is out for itself and will change the rules of the game at any point without warning to serve that end. The risks inherent in publishers transferring more of their data and content to Facebook’s servers just makes them more vulnerable to the network’s whims in the long term, off-setting (and then some) any short-term brand recognition gains.


    Tools

    Twitter to Acquire Twitpic

    “Twitter will acquire Twitpic, a website that allowed users to post photos to the microblogging site. Twitpic announced Saturday on its blog that, after the “roller coaster ride” of recent months, it has reached an agreement with Twitter that gives it the Twitpic domain and photo archive — a move that will keep the photos and links alive.”

    PNConnect Insight – This is great news and while it may not be the best solution – which would have been that Twitpic continued to operate as a competitive product – at least people’s photos and other material won’t be completely lost.

    On Workflow: Chris Thilk

    UNCONVENTIONAL SUPERPOWERS

    In our continuing “On Workflow” series, we hear how Connectors and clients tackle their day and get things done. For this edition, we talk to PNConnect Supervisor Chris Thilk about his strategies for managing his time and working efficiently.

    What’s the secret to efficient, productive meetings?

    Having an agenda. It doesn’t come naturally to me, but it’s a total game-changer. It keeps me from slipping into digressions and makes me confident we’re not missing any critical discussion topics.

    How do you fight procrastination?

    When I feel like I’m procrastinating, that’s when I take a few minutes to do a brain dump on a legal pad and then work through everything I’ve written down. That helps me rethink what needs to get done and what the top priorities are so I can finally settle down and pick a place to start.

    Tell us about your desk setup.

    DSC00400a

    I have a dual monitor setup with personal stuff like TweetDeck on my MacBook and everything else on my external monitor — edcals, email, one to four different blog back ends. I also divide things by browser — personal email and Facebook in Safari, work email and WordPress in Chrome. That way I can be logged into multiple Google and other accounts at once in different browsers.

    I keep a DC Entertainment book on graphic novel essentials on my desk as a reference. In addition to dual monitors I have a dual Klean Kanteen system — one water, one coffee. Above my desk I keep family photos and knick-knacks. Domo Aquaman is my mascot.

    What are your essential apps and tools?

    I keep two RSS readers open all day — Digg Reader in Safari for personal and marketing industry reading, and Feedly in Chrome for client reading. I skim through these and save things into Pocket, and then return to Pocket afterward to read what I’ve saved.

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    I manage my to-dos with Wunderlist. I love it because it allows you to easily add and categorize items and syncs well with iPhone. I categorize by client and assign myself due dates. I also use Basecamp to manage team project to-dos.

    wunderlist

    Evernote is my other critical app. I’ve basically off-loaded my brain in there. I use it for building call agendas and storing call notes. I try to keep my Evernote as clean and organized as possible. It helps me keep track of items from week to week.

    Finally, I do about 75% of my writing each day in TextEdit. I have a “Daily Notes” document I keep open next to Chrome. That’s my sandbox throughout the day for things I’m drafting, notes that need organizing, things I’m copy/pasting for some sort of later usage and so on.

    Do you have any routines to help you get through your day?

    I start my day in RSS. Generally my two readers accumulate 600 items over the course of the previous evening. What I read in the morning informs how I build client edcals for the day and helps me ensure that we keep up with breaking client-related items. I don’t read many blogs written by individual people; it’s almost exclusively news sites and blogs.

    How do you handle email overload?

    There’s a scene in the movie The Hustler where Jackie Gleason, the old pro pool player, is getting beat. He goes into the men’s room, splashes water on his face, comes back, and completely destroys Paul Newman. That’s what I do if email is getting the better of me. I step away for a second, crack my knuckles, and get to it. Sometimes it’s just a matter of concentration and powering through.

    DSC00403a2

    “Domo Aquaman is my unofficial mascot.”